ROX Key Holdings Joint Stock Company (HOSE: TN1) has recently been recognized as one of the firms attaining the National Brand 2024 in the category of Real Estate Management and Operation Services products.
The Vietnam National Brand is a governmental trade promotion initiative aimed at establishing and enhancing national brands via product branding. This year's initiative drew over 1,000 firms from various industries to engage. Following a nine-month selection process, the Ministry of Industry and Trade acknowledged 190 firms with a cumulative total of 359 items as attaining the Vietnam National Brand for 2024.
ROX Key representative received the certificate for the product attaining National Brand 2024 status.
Pioneering Innovation
Founded in 2012, ROX Key has swiftly expanded during 12 years of operation, evolving into a multifaceted solution provider across various domains, including real estate management, operational services, human resource management, and technological solutions. Entities within ROX Key's service ecosystem comprise TNPM (real estate management and operations), TNTalent (human resource management), and TNTech (technology solutions).
ROX Key employs about 2,100 individuals and offers services to various banks, corporations, huge enterprises, and foreign direct investment companies around the nation through its affiliated companies. In particular, total income in 2023 exceeds 978 billion VND. TNPM real estate management services generate around 660 billion VND in revenue.
TNPM provides technical services for buildings, office buildings, shopping malls, industrial parks, etc.
In 2022, ROX Key received its inaugural nomination for National Brand, representing TNS Holdings, in the category of TNPM's real estate operational service products. In 2024, the second nomination featuring TNPM goods demonstrates ROX Key's sustained efforts over the past two years to uphold its market dominance.
Two years following the initial successful nomination, TNPM, under the leadership of ROX Key, has persistently implemented digital solutions, such as FM, S-Plus, Customer 360, Car Parking, and Smart Security, across the apartment projects, office buildings, retail malls, and industrial parks managed by the firm.
The implementation of digitalization in operational solutions has enabled the company to optimize planning, enhance asset and equipment management efficiency, prevent overload and energy waste, establish an effective communication channel between the management board and residents, improve resident experiences, elevate service quality., etc.
TNPM has been chosen to deliver services to numerous prominent customers, such as MSB Bank and ROX iPARK Vietnam Investment Development Joint Stock Company, as well as significant projects such as Kosmo Tay Ho, La Casta, and the Hanoi Interagency Area, ensuring assured service quality throughout each endeavor.
ROX Key representative said, We are immensely delighted to be acknowledged as a National Brand 2024 for the second occasion with the TNPM Real Estate Management and Operation Service product. This serves as the impetus for ROX Key to persist in innovation, enhance service quality, and resolutely advance its goal of being a brand that offers entire market solutions.
Pursuit of Leadership
ROX Key aims to establish itself as the premier provider of holistic technology-driven solutions in the industry by 2030. To actualize this strategy, the organization will concentrate on three pivotal areas: broadening customer base and brand impact, integrating technological applications into processes, and fostering innovation to augment competitiveness.
ROX Key constantly innovates to realize its leading goal.
Annually, the company designates substantial financial resources for training programs. Training courses are structured based on the hierarchy of needs for all personnel, employees, and the forthcoming generation of managers, alongside a program for the advancement of senior leaders. The team's creativity and competitiveness are stimulated by dynamic cultural activities, both in-person and online.
As a publicly traded entity (stock symbol: TN1), ROX Key's branding strategy is to establish a contemporary, ethical, global, and sustainable brand. ROX Key seeks to provide optimal convenience and synergistic advantages to shareholders, customers, partners, and workers, while also aspiring to be a socially responsible entity through CSR initiatives and community engagement.
In the forthcoming future, ROX Key will persist in utilizing the strengths of the ROX Group ecosystem and resources from its member firms to innovate and create new value for the market and customers.