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Hotels & Resorts
The Hotel and Resort Business, which was established in 2015, is regarded as a strategic investment sector for the ROX Group. With the consumer at the center of our creative efforts, we aim to understand the various demands and hidden wants of passengers; from there, we create entirely new products and improve the experience of existing services. With the capabilities of the ROX Group, we can confidently provide the most convenient and suitable accommodation for our customers, pave the way for new market potential, and become a reliable partner for investors, partners, and customers interested in the tourism and hotel services industry in Vietnam and internationally.
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Sojo by ROX

Sojo by ROX was established in 2015 under the management and operation of ROX Group, with the goal of providing convenient hotel products and services to Vietnam's tourism market.
Sojo by ROX with the vision of being a pioneer in applying convenient solutions in the hotel industry through the flexible application of digital technology.
The first convenient hotel chain in Vietnam market - SOJO Hotels which was designed based on customer understanding, expecting to bring guests exciting experiences has officially launched to the market from December 2020. The goal of Sojo is to build and operate 70 hotels across Vietnam by 2030. SOJO Hotels is inspired by the aspirations and desires of its customers - new generation travelers, young and open-minded global citizens, always proactive in enriching their life with valuable moments and experiences.

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