Hotels & Resorts

The Hotel and Resort Business is regarded as a strategic investment sector for the ROX Group. With the consumer at the center of our creative efforts, we aim to understand the various demands and hidden wants of customers; from there, we create entirely new products and improve the experience of existing services. With the capabilities of the ROX Group, we can confidently provide the most convenient and suitable accommodation for our customers, pave the way for new market potential, and become a reliable partner for investors, partners, and customers interested in the tourism and hotel services industry in Vietnam and internationally.

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+14

HOTELS

+1500

ROOMS

SOJO by ROX

Vietnam’s Hospitality and Resort Real Estate - Approaching a new chapter in the development cycle

SOJO by ROX affirms its credibility as a leading investor and developer in the lodging and resort real estate sector in Vietnam, with a long-term vision and a professional development strategy. A prominent hallmark of SOJO by ROX is the TRU by Hilton, a SOJO Hotel chain, comprising 14 well-invested hotels across Vietnam, operated in accordance with Hilton’s international standards. Each hotel represents a harmonious combination of distinctive local identity and global operational standards, delivering a differentiated accommodation experience. Featuring modern facilities, creative design, and strategic locations, SOJO by ROX continuously enhances destination value. Currently, SOJO by ROX continues to expand its hotel and resort operations domestically, while gradually establishing its presence in international markets, step by step opening a new future for Vietnam’s hotel industry and reaching out to the global stage.