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Human Resources: The Development Power of ROX Group
09:00 | 10/12/2024

​Faced with the constant challenges and fluctuations of the economy, ROX Group has strengthened its human resource foundation to flexibly adapt and enhance competitiveness. Human development is also an important strategy of the Group on the journey of sustainable development.

Team Capacity Development, Catching the AI Wave

During the ROX Up 2024 business conference, CEO Tran Xuan Quang employed AI-generated speech and visual effects in several business presentations. 2024 marks the inaugural year for the implementation of AI courses and training programs at ROX Group for select project teams. The innovative approach of the Group's leaders in utilizing technology has inspired the entire workforce.


AI is applied by ROX Group CEO in 2024 business report.

In 2024, AI has infiltrated the professional and personal lives of ROX individuals, such as utilizing Suno for composing birthday songs, employing Gamma.app for slide creation, and leveraging various AI technologies to enhance work processes.

In 2025, ROX Group will keep putting in place training programs to improve digital capacity, data capacity, and Agile methodologies on a larger scale, while also figuring out which groups will benefit from these programs.

This constitutes a minor component of the human resource development plan at ROX Group. For numerous years, the Group has concentrated on investing in individuals based on three pillars: The Group aligns training with unit characteristics and talent segments, establishes a promotion roadmap, nurtures the next generation, and emphasizes the development of corporate culture and employee experience.


The spirit of continuous learning at ROX Group is inspired by the leadership and colleagues around.

Mr. Duy Anh, an employee at ROX Group, said, The most distinctive aspect of ROX is its culture of perpetual learning. The professors possess extensive knowledge, and the colleagues are highly motivated, consistently prepared to share and provide help. In my tenure here, I distinctly perceive the organization's commitment to personal growth, facilitating continuous advancement and self-improvement for each employee on a daily basis.

Last year, 1,122 training sessions with 13,746 participants fueled the Group's culture of learning and sharing.

During the onset of the COVID-19 pandemic, ROX Group excelled in taking the initiative to rethink methodologies and adapt work practices, consistently surmounting challenges. The Group is now executing the training initiative to enhance the team's capabilities in alignment with contemporary demands, fostering creativity inside the company.

Enhancing Human Resources Through Cultural Means

The 28-year history of formation and development enables ROX Group to establish an efficient organization characterized by a clear hierarchy and delegation of authority. Consequently, departments can proactively address emerging issues and possess a flexible resolution mechanism for emergencies. This fosters transparency in the process, enabling individuals in any role to comprehend and execute their assigned tasks effectively.

This organization aims to cultivate a corporate culture characterized by a humanitarian, inventive, and multinational ethos, enabling individuals to connect with principles they take pride in.

Ambitious individuals in the workplace, eager for recognition and advancement, always anticipate the invigorating influence of the annual ROX Up Business Conference's cultural touchpoint.

Individuals who enjoy entertainment, networking with peers, and seeking self-expression in a new role beyond their professional responsibilities can readily discover an activity that aligns with their interests within the dynamic array of cultural events, ranging from the ROXMei Traditional Festival to initiatives like Happy Hour.

And those who seek joy from giving can easily connect with the series of community activities called ROX Share.


At ROX Group, employees can easily find joy and meaningful journeys for themselves.

The realm of joy ROX Group is progressively established, evolving into an environment where each employee experiences a purposeful path, fosters connections, grows collectively, and enjoys daily joy.

Consequently, ROX Group has emerged as an ideal workplace for thousands of employees, having been recognized twice as one of the Top 100 Best Workplaces in Vietnam. The Group's accomplishments in human development have been acknowledged by esteemed accolades, including the Asia Stevie Awards and AREA, for numerous consecutive years.

ROX Group is embarking on a new phase of development, presenting numerous prospects and significant challenges. The human resources with a distinctive corporate culture will serve as the competitive DNA, enabling the Group to pursue new opportunities while advancing the purpose of creating valuable contributions to life.

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