The Legend Danang project, developed by ROX Signature in Danang, was officially launched through the kick-off event on June 28th. Under the theme “Awakening the Legacy – Unveiling the Legend," the event gathered over 500 business warriors, marking cooperation with 16 distribution agencies and 3 major banks, inaugurating the journey to create a new living icon by the Han River – the new epicenter of high-end real estate in Central Vietnam.
The Legend Danang project, developed by ROX Signature in Danang, was officially launched through the kick-off event on June 28th. Under the theme “Awakening the Legacy – Unveiling the Legend," the event gathered over 500 business warriors, marking cooperation with 16 distribution agencies and 3 major banks, inaugurating the journey to create a new living icon by the Han River – the new epicenter of high-end real estate in Central Vietnam.
A representative of ROX Signature introducing the journey to create a new urban icon beside the Dragon Bridge.
At the event, the narrative thread “The City and Its Icons" led attendees on a journey from globally renowned landmark projects – such as Marina Bay Sands (Singapore), The Shard (London), One57 (New York) – to the Dragon Bridge, the pride and symbol of Danang's identity. From that source of inspiration, the story naturally progressed to the image of The Legend Danang – the “second dragon" by the Han River – officially proclaimed as a new living icon embodying a spirit of synergy and shaping contemporary urban identity.
The Legend Danang will be the “second dragon" by the Han River.
The opening moment of the program reached a climax when the stage lighting effects exploded, recreating Danang's development journey: from a young city by the river to an integration icon beside its bridges. And precisely at the location that marked the Dragon Bridge on the city's map – a new symbol was established: The Legend Danang – carrying the aspiration to reach beyond and define identity beside this sacred emblem.
Alongside the project image announcement, the event also witnessed the signing ceremony for distribution cooperation between ROX Signature and 16 strategic agencies – experienced partners in distributing premium projects. Notably, three major banks including MSB, MB Bank, and Vietcombank officially became financial sponsorship partners for the project. The companionship of reputable brands is proof of the project's strong potential and outstanding appeal from its very inception.
Representatives of ROX Signature signing strategic cooperation agreements with the agencies.
Immediately afterward, a representative of ROX Signature officially introduced detailed information about the product: The Legend Danang is located in an exclusive location right at the foot of the Dragon Bridge – an icon that has become the pride of Danang residents. The project possesses panoramic views: overlooking the Han River, My Khe Beach, and the entire city center. Each apartment here is designed as a gallery of living art, blending natural light, refined lines, and premium materials. The Legend Danang is operated to international 5-star standards, delivering a distinctive living experience that emphasizes personalization and a sophisticated lifestyle.
The Legend Danang possesses panoramic views: overlooking the Han River, My Khe Beach, and the entire city center.
The highlight at the end of the program was the announcement of impressive sales policies exclusively for the launch phase: from early discount incentives, flexible financial support, to the total value of rewards for customers completing payments in the first phase of the project launch. These policies immediately stirred excitement in the distribution community – over 500 business warriors present at the event were energized and ready to embark on the journey to conquer the market together with the project.
Representatives of ROX Signature and partners performed a ceremonial gesture demonstrating their shared commitment to turning the project into a future prosperity center.
The Legend Danang is not only the pioneering product of ROX Signature in Danang but also the declaration initiating the journey to create landmark projects where heritage, contemporary architecture, and international living standards converge. From the heart of the Han River, a new chapter of the city is being written – where symbols are awakened to unlock new legendary values.
ROX Signature is a premium real estate brand under ROX Group, pioneering the creation of unique living spaces with refined architecture, exceptional service experiences, and sustainable investment value.