The digital era poses significant challenges to every traditional governance model. Governance innovation is not merely about changing practices; it is about restructuring mindset, tools, and culture so that enterprises can adapt swiftly, operate efficiently, and grow sustainably.
Pioneering Innovation through Comprehensive Governance Thinking
In the context of deep integration and increasingly rapid global fluctuations, Vietnamese enterprises can no longer rely solely on product advantages or low labor costs to develop. Instead, the pressing requirement is to comprehensively renew their governance systems – the core factor that unleashes internal strengths, enhances competitiveness, and advances sustainable development.
According to a 2024 survey by Viet Research, up to 86% of enterprises identified innovation as the most important growth driver over the next 3–5 years. The focus is on innovating products, technology, and people.
Innovation is an important growth driver for enterprises. Photo: Shutterstock
As important “links" in the economy of the new era, Vietnamese enterprises are gradually affirming their pioneering role in the journey of creative innovation. Among them, ROX Group is a typical example.
Instead of partial innovation, ROX has chosen a comprehensive and sustainable approach, deeply integrating data governance, technology investment, risk management, and corporate culture building.
Tran Xuan Quang, CEO of ROX Group, shared, “At ROX Group, governance innovation initiatives are not isolated projects but part of a continuous improvement chain, distilled from experience and practice throughout the development journey. We are proud to have a strong technology team and to have established a solid digital culture. As a result, ROX has developed digital tools that enhance operational efficiency while proactively identifying opportunities to optimize and break through in the future."
Building Organizational Capacity from the Roots
“What gets measured gets improved," the classic quote by Peter Drucker, is not merely a governance philosophy but has become the guiding spirit in every transformation step of ROX Group. Because to achieve substantive innovation, enterprises must listen to data, measure work performance, measure the maturity of corporate culture, measure the maturity of technology capabilities, and track each step of people's development.
Indicators such as KPIs (Key Performance Indicators), OKRs (Objectives and Key Results), or SLAs (Service Level Agreements) are not simply tools but serve as a “compass" guiding the ROX team to look in the same direction and continuously elevate operational standards.
On the journey to build a modern and transparent operational platform, ROX Group has synchronously implemented advanced technological systems such as ERP (Enterprise Resource Planning), FM (Facilities Management), and BI tools (for data analysis and visualization)…
Instead of superficially chasing trends, ROX has selected technological solutions that truly create value, improving operational efficiency and enhancing the experience for both employees and customers. Technology has become a powerful catalyst for governance innovation and human development.
Alongside this, the enterprise has also developed critical data platforms such as EDW (Enterprise Data Warehouse), CDP (Customer Data Platform), and risk management systems. This demonstrates the internal technological capacity and shows how ROX Group proactively creates tools tailored to its needs, rather than waiting for external solutions.
A data culture has also gradually permeated every operational rhythm. In 2024 alone, ROX's internal chatbot system processed over 2,800 queries with an automation rate reaching 79%. Nearly 1,400 standardized operational scenarios have been uniformly deployed across the entire system, contributing to a better working experience for thousands of staff members.
ROX Group is striving to build a data culture.
In parallel with technology, corporate culture – the “soul" of the organization – continues to be nurtured and developed. Every year, ROX Group's leadership defines a specific cultural theme to focus on implementation, creating consensus and igniting enthusiasm across the system. In 2025, with the message “Data Talks," ROX Group further affirms the pivotal role of data in all activities, from governance and operations to human development.
At the AREA 2025 Awards, ROX Group was highly recognized by the international council for its high-quality, comprehensive, effective, and in-depth governance model. The award in the Corporate Governance category is clear evidence of the Group's innovative vision and sustainable development orientation.
ROX Group was honored in the Corporate Governance category at AREA 2025.
In an era where change occurs at a dizzying pace, enterprises that embed innovation as part of their operational culture will sustain growth and lead the market. With a modern governance foundation, integrated technology, and data-driven mindset, ROX Group not only adapts flexibly but is ready to break through, affirming its position in strategic sectors such as urban and industrial zone development, hotels and resorts, energy, services and operations management, technology, and financial investment.