In an increasingly
competitive market landscape, ROX Key has affirmed its position as a pioneer in
building an integrated service ecosystem that places customer experience at the
center.
By connecting and
leveraging the internal strengths of ROX Group, ROX Key continuously expands
its scale, upgrades service quality, and spreads positive life values
throughout the community.
From Selling to Serving:
The Inevitable Trend of the Era
Modern consumer behavior
has undergone fundamental changes. Today’s customers do not merely look for the
basic functions of a product but also pay close attention to the accompanying
conveniences and service experiences a brand delivers.
Recognizing that “a good
product is not enough,” smart enterprises have shifted their focus from
“selling” to “serving.” Especially in specialized fields such as real estate,
communications, human resource management, or technology, services are where the
brand demonstrates its identity and creates sustainable differentiation.
An advanced training course on customer experience by ROX Key.
A friendly reception
team, an intelligent customer care system, or a personalized communication
campaign – all have become “emotional stops” that make customers remember the
brand as a vivid experience far beyond the notion of a mere commercial
transaction.
A Comprehensive Service
Ecosystem: ROX Key’s Strength
Capturing this trend, ROX
Group early defined a strategy to build a synchronized product-service
ecosystem. ROX Key was established as an important link, playing the role of
operating and connecting valuable experiences for users.
After more than a decade
of development, ROX Key has affirmed its position as a multi-sector company
with core competencies in five key areas: real estate operations management,
technology, human resources, communications – marketing, and loyalty (customer
loyalty programs).
ROX
Key is an important link connecting the ROX Group ecosystem.
The unique aspect of ROX
Key lies in its organizational model: these fields do not operate independently
but are closely interconnected, creating a closed, modern service ecosystem.
Each member unit takes on a distinct area of expertise – from TNPM (real estate
operations management), IMC (industrial zone operations), C-One (specialized
cleaning), Nhat Viet (security), TNTech (technology), TNTalent (human
resources), to Popplife (loyalty and communications).
This integrated advantage
enables ROX Key to comprehensively meet enterprise operational needs while
optimizing costs and shortening deployment time thanks to solution design
synchronization.
Technology and People:
The Two Pillars That Make the Difference
Internal technological
capacity is the “backbone” of ROX Key’s service digitalization process. The
seamless coordination between TNTech and other member units has resulted in
many outstanding integrated products: T.SIE (smart industrial zone solution), S-Plus
(urban resident connection app), smart security systems, T.FM (asset lifecycle
management), and the C-Product digital management platform…
Smart
Industrial Zone Operations Center.
These products not only
improve operational efficiency but also optimize user experience, earning
positive recognition from the market.
Alongside technology, a
high-quality human resource base is also a notable strength of ROX Key. With
extensive experience in recruiting, training, and organizing teams for
nationwide projects, ROX Key has become a trusted partner of investors in
building professional, standardized, and long-term operational forces.
For ROX Key, services are
not simply about “meeting needs” but about the art of creating experiences.
From periodic cleaning services, multi-layer security management, community
events, communication campaigns connecting residents, to loyalty programs – all
carry the signature of “living beautifully, living well” that the brand
pursues.
As a unit connecting and
amplifying the internal strengths of the entire ROX Group, ROX Key continues
its journey to upgrade operational quality, integrate digital technology, and
optimize governance processes, aiming for the ultimate goal: delivering beautiful,
quality, and sustainable living experiences to customers and the community.