The effective execution of the SAP S/4HANA enterprise resource planning (ERP) digitalization initiative is a crucial advancement for ROX Living (previously TNG Realty) in attaining a new level of digital maturity in its sustainable development journey.
SAP S/4HANA is a system that comprehensively combines standard processes within the real estate sector and has been effectively implemented by numerous prominent corporations and real estate enterprises globally and regionally.
A breakthrough in the journey of digital management
On December 20, 2024, ROX Living formally declared the successful execution of the SAP S/4HANA project, attaining exceptional outcomes. The project digitized 93 business activities and effectively connected 7 subsystems with ROX Living's management systems, facilitating a seamless flow of business processes in real estate, from investment to sales. Information and reports on management operations are regularly updated in real time, offering optimal assistance for the board of directors' decision-making. Consequently, ROX Living's investment methods and real estate project execution have grown more adaptable and efficient.
Representatives of the units' leaders performed the ceremony to announce the completion of the SAP S/4HANA project.
The effective deployment of the ERP project enhances management productivity and optimizes internal procedures, hence benefiting ROX Living's consumers. Timely information enables organizations to create a more accurate representation of clients, concentrating on developing individual experiences. The automated sales process reduces errors and processing time.
ROX Living commenced the implementation of the SAP S/4HANA project in March 2021. After eight months, the project commenced operation in phase one, incorporating the subsystems of Financial Accounting, Project Management, Procurement Management, and Contract Management, and was extensively implemented across member units. To date, ROX Living is among the few real estate firms to have effectively executed the ERP project, signifying a new milestone in digital maturity.
In the realm of continuous business innovation and development, the use of digital technology in operational management has emerged as an essential trend to bolster competitiveness and sustainable growth for enterprises.
The successful execution of the ERP project marks a significant milestone in ROX Living's digital transformation, reflecting the strategic vision and resolve of the company's leadership. Utilizing SAP's ERP solution platform, ROX Living will reinforce its status as a leading real estate developer by innovating and generating valuable contributions to living.
Towards data-driven decision making
For almost a decade, ROX Living has concentrated on investing in lifestyle real estate goods to enhance residents' lives. The company has swiftly spread from Hanoi and Ho Chi Minh City to other provinces and cities around the nation, offering three product lines: Gold, Grand Place, and Stars.
A Gold-line metropolitan project developed by ROX Living.
In a turbulent and demanding market, ROX Living recognizes the need for digital transformation to swiftly address the ever-evolving requirements of clients. Throughout the years, the corporation has allocated resources to numerous significant strategic IT initiatives. Alongside the ERP project, the organization undertakes additional initiatives, including Facility Management for real estate and commercial projects, as well as the Customer 360 project, among others.
The organization looks at the enterprise's digital maturity once a year to find out and measure the current state of digital transformation and set the most important development goals for the coming year.
The effective execution of the ERP project and numerous other substantial digital transformation initiatives illustrates ROX Living's commitment to fostering a data-driven digital culture. The company's leadership asserts that the effective utilization of technology and data-driven decision-making will enhance ROX Living's performance, mitigate risks, enable precise forecasting, and optimize opportunities in a turbulent market.
Forecasts suggest that emerging themes like digital transformation and green transformation will continue to significantly influence the real estate market in 2025. ROX Living aspires to establish itself as a premier provider of urban, resort, and industrial park services by persistently investing in technology, constructing robust foundations, and cultivating durable competitive advantages.