Following almost a year of executing the new branding strategy, ROX Group (formerly TNG Holdings Vietnam) has established a fresh identity as a multi-industry investment conglomerate, emphasizing the principles of Humanity, Innovation, and Internationality while prioritizing environmental and social considerations.
Pioneering in the New Era
Following over three decades of construction and development, ROX Group has achieved numerous significant milestones, capitalizing on chances for transformation and advancement and establishing itself as the preeminent multi-industry corporation in Vietnam. As it enters the digital era, ROX Group seeks to uphold and advance the ideals that have ensured its success for nearly three decades while adapting to emerging trends.
At the brand transformation announcement ceremony in January 2024, the founder of ROX Group emphasized, The pioneering spirit, constant innovation, and creativity are necessary and important provisions that ROX Group must have and must be equipped to start a new development path in a new context with many fluctuations.
The Group's Board of Directors views the Comprehensive Brand Repositioning Strategy for 2024 as an opportunity to reorganize and sustainably develop both the Group's brand and its member brands. ROX Group maintains a company philosophy focused on addressing community and societal issues while incorporating new developmental considerations.
ROX Group inherits and promotes traditional values while keeping up with the trends of the times.
ROX Living specializes in the development of new projects in interprovincial cities within the real estate sector. Residential and urban developments adhere to the green-smart trend, incorporating numerous stringent regulations regarding environmental sustainability and urban infrastructure. As a result, ROX Living is among the Top 10 Most Promising Real Estate Enterprises in 2024.
ROX iPark incorporates intelligent industrial park solutions within industrial parks and collaborates globally to advance rooftop solar energy. These initiatives have enabled ROX iPark to be included in the prestigious lists of Industrial Real Estate Developers with Green Transformation Strategies 2024 and Top 50 Vietnamese Excellent Brands 2024.
Thanks to the initiatives to develop intelligent service solution packages, ROX Key has been recognized for the second time on the list of organizations certified as National Brands for TNPM Real Estate Management Services in the Top 500 Fastest Growing Enterprises in Vietnam 2024.
TNTech by ROX won the Sao Khue 2024 award with green solutions for industrial parks, among the Top 10 Protech enterprises and Top 10 Enterprises Providing Digital Transformation Solutions for Corporate Finance.
ROX Cons entered the Top 10 Prestigious Companies in the Real Estate - Construction - Construction Materials Industry in 2024 and was honored in the Top 500 Fastest Growing Enterprises in Vietnam 2024.
Emerging business sectors, such as the SOJO hotel chain and solar power facilities operated by ROX Energy, are all focused on generating sustainable experiential value. SOJO Hotels has been awarded Asia's Leading Green Hotel Brand 2024. Concurrently, ROX Energy received two awards from Asian Power (AP).
Moreover, with the objective of Generating Convenient and Beneficial Values for Life, ROX consistently prioritizes customers, attentively considering their wants and feedback to perpetually enhance the quality of its products and services. The Group has developed a customer data management platform encompassing CDP and VOC (Voice of Customer), hence enhancing customer touchpoints entirely.
In the Asia Pacific region, ROX Group received esteemed accolades, including the Asia Pacific Stevie Awards, APEA 2024, and AREA 2024, across many categories encompassing brand, business, personnel, and social responsibility. ROX Group was recognized in the Vietnam 100 Best Places to Work and voted as one of the Top 20 Most Famous Brands in Vietnam.
ROX Group brand marks in 2024.
Cultivation of the Human Foundation
In addition to sustainable business practices, ROX Group establishes a foundation for sustainable development within the organization through its workforce and corporate culture.
At ROX Group, corporate culture is one of the two principal pillars, alongside the organizational structure. The three fundamental ideals of Proactive Responsibility - Self-Integrity - Ultimate Efficiency assist the Group in cultivating a positive work environment that fosters humanity. Engaging with employees enhances cultural initiatives, training programs, and work support resources.
ROX Group's human development investment plan is founded on three pillars: tailored training for unit characteristics and talent segments; establishing a promotion roadmap and nurturing the next generation; and prioritizing the cultivation of corporate culture and employee experience.
To align the team with the Group's brand concept of responsible individuals, ROX Group develops a number of initiatives for the ROX Share community. ROX Share, varied in scope, assists each employee in identifying the most appropriate method to engage with the community, such as cooking, donating books, fundraising for school construction, planting trees, and blood donation.
Employees of ROX Group and their family members engaged in the blood donation initiative titled Drops of Love 2024.
In 2024, ROX Group received nearly 30 esteemed domestic and international awards, acknowledging its work over the prior year and serving as an impetus for continued innovation.
Experts assert that following nearly a year of brand transformation, ROX Group has effectively established a new identity as a multi-industry investment group, championing the principles of Humanity, Innovation, and Internationality, while striving to incorporate ESG standards into its operations and business activities to achieve sustainable development objectives. Member brands including ROX Living, ROX iPark, ROX Key, ROX Energy, ROX Cons, TNPM by ROX, TNTech by ROX, and SOJO by ROX have experienced consistent growth and provided significant value to partners, customers, and the community.