​ROX Living has been named among Asia's Top 10 Most Reputable Real Estate Brands 2026 at an awards ceremony held on July 26, 2026, in recognition of its outstanding achievements in project development, brand building, innovation, management capabilities, social responsibility, and sustainable development.

“Beneficial and Convenient Urban Developments" Shape ROX Living's Distinctive Identity

From the very beginning of its entry into the residential real estate market, ROX Living recognized the need to create a point of difference. At the time, the market was dominated by high-rise apartment projects that met basic housing needs but lacked amenities serving residents' everyday lives, such as children's playgrounds, flower gardens, landscaped parks, shopping centers, and schools. Recognizing this gap in the market, ROX Living pioneered the development of “beneficial and convenient urban developments," placing people's living experience at the center.

Representatives of ROX Living at the ceremony honoring Asia's Top 10 Most Reputable Real Estate Brands 2026. Photo: ROX Living

Under this approach, each project is planned as an integrated living environment where a full range of amenities serves the needs of multiple generations, with infrastructure, landscaping, facilities, and services seamlessly connected to bring greater convenience to daily life, work, study, and leisure.

This philosophy has been brought to life through numerous ROX Living projects across the country. Green spaces are prioritized from the planning stage; amenity systems are developed comprehensively; and commercial, educational, sports, and community facilities are arranged to meet the needs of diverse resident groups. To date, ROX Living has established a presence across most provinces and cities from northern to southern Vietnam, while contributing to improved living experiences, enhanced infrastructure, and the transformation of urban landscapes in many localities. Projects such as ROX Living Dong Van, ROX Living Aquamarine, ROX Living Dong Hoi, and ROX Living Amaluna have helped shape the image of an urban developer with a long-term vision.

Notably, ROX Living does not pursue expansion at all costs. The company chooses to grow on the foundation of well-structured planning, with strong emphasis on legal compliance, project progress, and construction quality in order to build trust with customers and partners. This consistency has enabled ROX Living to establish a strong reputation in the market while laying the foundation for sustainable brand development as the real estate sector increasingly demands higher standards of management and execution capabilities.

Being named among Asia's Top 10 Most Reputable Real Estate Brands 2026 therefore reflects not only the scale of ROX Living's operations, but also recognition of its project development capabilities, which have been proven over time.

Building Sustainable Community Ecosystems

One of the major shifts in today's real estate sector is the transition from a “construction" mindset to one focused on “developing" communities. A real estate project must genuinely become a place where an entire residential community can settle and thrive, while also creating appeal for local people, thereby generating long-term socio-economic value for the locality in which the project is located.

This is also the direction ROX Living has pursued for many years. Every project developed by ROX Living is aimed at enhancing infrastructure, expanding public amenities, attracting residents, stimulating local commerce and services, and improving the quality of life within the community.

Green spaces and vibrant community activities at the ROX Living Amaluna project. Photo: ROX Living

At the same time, ROX Living has gradually integrated sustainable development considerations into its development process by expanding green spaces, optimizing resource use, applying technology in management and operations, and moving toward ESG standards that are becoming an increasingly prominent trend across the regional real estate sector. These values, which extend beyond the boundaries of any single project, have strengthened the brand's competitiveness as homebuyers and investors place increasing importance on the quality of the living environment as well as the potential for property values to appreciate over time.

As part of the ROX Group ecosystem, ROX Living benefits from greater opportunities to strengthen its management and operational capabilities, enhance services, and increase real estate value through cooperation with other members of the ecosystem. The “Asia's Top 10 Most Reputable Real Estate Brands 2026" award is organized by the Institute for Enterprise Quality Assessment and Human Resource Development in coordination with relevant organizations. The recognition provides an opportunity to affirm ROX Living's position as a Vietnamese urban developer on the regional real estate map, while helping promote the image of Vietnamese brands that are competitive, capable of creating sustainable value, and able to meet the increasingly demanding standards of the Asian market.