ROX Lease has been honored at the DOT Property Vietnam Awards 2026 in the Best Real Estate Service Firms Vietnam 2026 category.

This marks the third consecutive year that ROX Lease has been recognized at the awards, reflecting the sustained efforts of a company that has created long-term value for both property owners and tenants.

On the evening of July 30, at the DOT Property Vietnam Awards 2026 ceremony held in Ho Chi Minh City, ROX Lease was honored in the Best Real Estate Service Firms Vietnam 2026 category. The award was presented based on criteria including innovation capabilities, service quality, operational efficiency, customer experience, and positive contributions to the development of Vietnam's real estate market.

For ROX Lease, this recognition is the result of years of transformation from a traditional leasing model into a provider of comprehensive real estate management and operation solutions. This achievement is particularly meaningful as the real estate market enters a stage where competition is increasingly driven by quality, with services becoming a decisive factor in the competitiveness of real estate businesses.

Representatives of ROX Lease at the DOT Property Vietnam Awards 2026 ceremony.

As the Market Becomes Increasingly Professional

For many years, the value of a real estate project was often assessed based on its location, scale, and construction quality. However, as the market becomes increasingly professional, the distinction between projects is no longer defined by scale, but by their capabilities in asset management, operation, and value optimization.

This is also why many real estate groups around the world have shifted from a “space leasing" mindset to an “asset management" approach. A building may take only a few years to construct, but its value is determined by its ability to maintain occupancy rates, tenant quality, operational efficiency, and customer satisfaction over the decades that follow. This makes service a decisive factor in an asset's long-term profitability.

Recognizing this trend, ROX Lease has developed an integrated real estate service model that supports customers throughout the entire asset lifecycle, from market research, asset operation strategy consulting, business planning, and marketing to leasing operations, customer care, and asset value optimization.

This transformation has enabled the company to move beyond the role of a space provider to become a partner supporting customers throughout their business development journey.

ROX Lease's key differentiator lies in its ability to create value simultaneously for two important customer groups in the market.

For property owners, ROX Lease does not focus solely on filling available space. Instead, the company aims to manage assets on their behalf and jointly address the challenge of optimizing income-generating real estate by standardizing the entire operating process, from researching market demand, developing an appropriate tenant mix, and advising on asset operation strategies to marketing, contract management, and customer care. ROX Lease's approach is to remain a long-term partner to property owners in the management of leasing assets.

For tenants, ROX Lease provides a comprehensive service experience, from advising on suitable spaces, flexible area configurations, and cost optimization to a dedicated customer care system, based on the belief that professionally managed assets provide a solid foundation for long-term business efficiency. This allows businesses to focus their resources on their core operations.

This model of creating mutual benefits has contributed to building sustainable relationships among property owners, tenants, and service providers. It also reflects the philosophy that ROX Lease, a member of ROX Group, has pursued for nearly three decades: creating beneficial and convenient values for customers, partners, and society. At many projects managed and operated by ROX Lease, real estate developments have evolved into vibrant hubs for commerce, community activities, and cultural exchange.

A Diverse Ecosystem Serving Multiple Market Segments

One of ROX Lease's competitive advantages is its diverse product ecosystem, covering a broad range of leasing real estate segments.

ROX Lease's leasing portfolio includes Grade A offices, shopping centers, retail spaces, warehouses, factories, and more. As a result, ROX Lease is able to meet the needs of a wide range of corporate tenants, from large corporations and FDI enterprises to retail brands and small and medium-sized enterprises.

In addition to its diversified product portfolio, ROX Lease's project network spans numerous provinces and cities, enabling customers to expand their business operations through a consistent service system. This is an important advantage as many businesses continue to expand their operational networks nationwide.

A number of international brands with global business networks have also chosen ROX Lease as their partner, including Starbucks, Prudential, KOI Thé, CGV, Lotte Cinema, and FamilyMart.

A project at 136 Ho Tung Mau, Hanoi, managed and operated by ROX Lease.

As Vietnam's real estate market enters a new phase of development, businesses and consumers are no longer looking solely for spaces in which to work or conduct business, but also expect new growth opportunities driven by services and experiences. As a result, the role of real estate service providers such as ROX Lease is becoming increasingly important. ROX Lease's recognition at the DOT Property Vietnam Awards 2026 – one of the largest and most prestigious international real estate awards in Vietnam and Southeast Asia – demonstrates that the company is moving in the right direction. Held annually, the awards not only recognize achievements but also affirm companies' capacity for innovation and customer-centric approach.

Looking ahead, alongside the continued development of commercial real estate and growing demand for professional asset management, companies with strong operational capabilities, technology platforms, and comprehensive service ecosystems such as ROX Lease are expected to continue playing an important role in creating sustainable value for the market, while contributing to elevating Vietnam's real estate services industry on the regional stage.