​Residents' fondest memories of the urban communities they call home are often associated with tree-lined streets, clean and attractive squares, or playgrounds filled with laughter. Few realize that behind these everyday experiences lies the quiet yet persistent work of the property management and operations team.

From Greenery Care to Resident Experience Management

Since moving to the S Goldmark City community in 2019, Ms. Nguyen Thu Hang still remembers weekend afternoons when her family would stroll beneath lush rows of trees. Children played freely in the playground, while adults chatted leisurely in Sapphire Square. On some evenings, simply sitting together and watching the children play in the enclosed space was enough to bring the family a sense of peace.

What residents experience each day may seem effortless, but maintaining a green, clean, and well-kept environment over many years requires a continuous and dedicated effort behind the scenes.

Behind residents' green living environment is the quiet yet persistent work of the operations team.

According to Ms. Phan Thi Huong, Director of the Business Division at TN Property Investment and Real Estate Management Joint Stock Company (TNPM), the property management and operations unit of S Goldmark City, every well-maintained green space is supported by the seamless coordination of an entire team.

“Each row of trees has its own seasonal maintenance cycle. The landscaping team must regularly monitor plant growth, replace weakened trees, prune branches, and improve soil conditions. After every period of heavy rain, we continue inspecting leaning trees, clearing broken branches, and addressing affected areas so that by the following morning, residents' living environment is restored to its usual well-kept condition," Ms. Phan Thi Huong said.

According to Ms. Phan Thi Huong, to ensure that landscaping care does not depend on individual staff members, TNPM has developed management procedures tailored to each stage of a project. As soon as a project is taken over for operation, the team assesses the condition of the greenery, soil quality, and landscape infrastructure to develop an appropriate improvement plan. Maintenance is then carried out according to a regular schedule, combined with routine inspections to promptly replace deteriorating plants, address pests and diseases, and adjust the plant mix in line with actual conditions.

In addition to standardizing procedures, TNPM also strengthens coordination among its technical, environmental sanitation, and customer care teams throughout the operational process. Residents' feedback on landscaping, cleanliness, or potential safety risks is received and handled in a coordinated manner, helping maintain the quality of the living environment continuously rather than addressing issues only as they arise.

At the same time, creating a sustainable living environment requires more than the efforts of the property management and operations unit alone. Residents' awareness in protecting greenery, maintaining shared cleanliness, and using public spaces responsibly is also an important factor in ensuring that these values are sustained over the long term.

This approach has been applied across many projects managed by TNPM. At ROX Living Aquamarine Dien Chau, where the greenery system and landscape infrastructure had deteriorated after a period of operation, the company gradually improved the soil, replaced plants that were no longer suitable, and maintained regular cleaning, pest control, and landscaping care. As a result, the project's appearance has evolved over time, not through the addition of new facilities, but through a level of care and refinement built up day by day.

Elevating the Quality of Urban Living

An increasing number of property management and operations companies now regard landscaping as one of the factors that help shape the quality of urban living. Carefully maintained trees, squares, and walkways not only create a sense of relaxation when residents return home, but also encourage outdoor activities, strengthen connections among families, and help establish a distinctive identity for each residential community.

Many residents' memories are made beneath the shade of trees, along well-kept streets, and in clean, attractive squares. 

With this approach, TNPM views enhancing the landscape as a way of strengthening the long-term value of a project. A living environment that remains green, clean, and consistently maintained not only improves the experience of existing residents but also helps preserve the project's appeal and real estate value over time.

“We have received a great deal of positive feedback from residents about the quality of the living environment, particularly the cleaner, cooler, and more pleasant experience when using public spaces. This is also an indication that property management and operations go beyond simply maintaining the landscape and are contributing to positive experiences in residents' everyday lives," Ms. Phan Thi Huong said.

In the coming period, TNPM will continue expanding this approach not only across urban developments but also to industrial parks within the ROX Group ecosystem, with the aim of creating greener, cleaner, and more welcoming working environments. This direction is also aligned with ROX Key's strategy, under which member companies work together to standardize service quality on the foundation of professional expertise, technology, and cross-functional collaboration.

Throughout its 30-year journey of Creating and Reaching Further, ROX Group and its member companies have joined forces to develop livable urban communities while strengthening operational capabilities to help projects sustain their value over time. After all, an urban community where residents feel a true sense of belonging is shaped not only by infrastructure or lush green trees, but also by the daily care of the operations team and the collective efforts of the community to preserve their living environment.