Popplife Joint Stock Company is honored to be shortlisted for the finals of the Loyalty & Engagement Awards 2025, one of the most prestigious international awards in Southeast Asia and the Asia-Pacific region, organized annually in Singapore by Marketing-Interactive.
The Loyalty & Engagement Awards is an annual program that recognizes companies and organizations (public, private, or NGOs) that have implemented effective customer engagement and loyalty initiatives, putting consumers at the center to attract and retain them.
In its 13th edition this year, the awards feature 52 categories, including four new ones: Best Engagement Strategy - Metaverse Marketing, Best Loyalty Strategy - Health & Wellness, Best Loyalty Strategy - Multi-Generational, and Best Use of Events.
Popplife has made it to the finals in two important categories: Top 6 Best Loyalty Strategy - Programme Integration and Top 5 Best Loyalty Strategy - Finance & Insurance.
Reaching the finals not only affirms Popplife's creativity and strategic thinking but also marks the presence of a Vietnamese enterprise on the global loyalty map. It is a testament to the company's commitment to delivering holistic, sustainable, and impactful engagement solutions for customers, partners, and communities. At the same time, this recognition enhances Popplife's brand visibility and reinforces its position as a pioneer in the loyalty industry across the region.
Popplife is a subsidiary of ROX Group, a multi-industry corporation pioneering in creative solutions for communications, marketing, branding, and customer engagement. Leveraging a team of seasoned experts and outstanding technological capabilities, the company helps businesses achieve sustainable growth and elevate brand value.
Popplife is the loyalty platform partner of Family Mart.
In the loyalty field, the company provides solutions that enable businesses to launch customer loyalty platforms quickly, tailored to their needs, with easy scalability and management. The platform can be integrated with various user applications such as e-commerce, mobile apps, digital kiosks, and more.
This allows enterprises to deliver personalized and unique experiences across multiple touchpoints, harness centralized customer data, and run customized campaigns to build and maintain long-term customer relationships. Previously, Popplife was honored at the SME100 Asia Awards 2024.
Within just three years in the market, the company has built all-in-one loyalty platforms for major partners such as MSB, SOJO Hotels, and FMV. It has also collaborated with Media One (owner of the Mpoint app – the first integrated points-and-rewards platform in the market) and SkyJoy, the loyalty program operator of Vietjet Air.
With its achievement at the Loyalty & Engagement Awards 2025, Popplife continues to reinforce its pioneering position and readiness to accompany businesses in Vietnam and the region in shaping a world-class, sustainable loyalty ecosystem.
For more details about the Loyalty & Engagement Awards 2025:
https://awards.marketing-interactive.com/loyalty-and-engagement-sg/about/