As businesses increasingly prioritize operational efficiency and workplace experience, office buildings delivered within well-established urban developments such as ROX Tower Goldmark City are attracting special attention. Advantages derived from an integrated amenities ecosystem, a strong residential community, and well-developed transport connectivity provide a solid foundation for efficient and sustainable operations.

Advantages from an Established Ecosystem

According to Savills Vietnam, West Hanoi is playing an increasingly important role in the capital's new office supply. By the end of 2025, Hanoi's total office supply is estimated to reach approximately 2.3 million square meters of net leasable area, of which the western districts—including Cau Giay, Nam Tu Liem, and Bac Tu Liem—account for the largest share of new Grade A and Grade B supply.

ROX Tower Goldmark City enjoys multiple advantages by being located within a well-established urban development

Savills notes that this shift is driven by corporate demand for modern workspaces that are easily accessible to a young labor force and offer optimized costs compared to the traditional central business districts.

In this context, office buildings located within well-operated urban developments with comprehensive amenity ecosystems are emerging as strategic alternatives to the previously prevalent model of standalone office buildings.

Located within Goldmark City—a mature urban area with a high residential density—ROX Tower Goldmark City is being targeted by many businesses thanks to the benefits inherited from its existing amenities ecosystem. From the very first days of January 2026, numerous enterprises and investors have taken handover of office spaces, enabling them to proactively plan their business activities for the new year.

With a scale of nine residential towers and tens of thousands of permanent residents, Goldmark City has formed a diverse, stable community with real purchasing power. This creates a natural “commercial flow," allowing businesses based here to easily access customers, connect with partners, and expand their business networks on site.

Starbucks café at the podium of ROX Tower Goldmark City. Photo: Starbucks

Alongside the community factor, convenient location and transport connectivity—particularly proximity to metro lines—are becoming increasingly important criteria for businesses.

ROX Tower Goldmark City is situated at the heart of the new western CBD of Hanoi, offering convenient connections to the city center via major transport arteries such as Ho Tung Mau, Nguyen Co Thach, and Metro Line No. 3 (Nhon – Hanoi Railway Station).

Once the Hoang Quoc Viet extension is completed and connected with Nguyen Co Thach, connectivity between West Hanoi and the inner city is expected to improve significantly, further strengthening the appeal of this office building to tenants and investors in the medium and long term.

Synergized Benefits from a Mixed-Use Model

As a prominent Grade A office building in West Hanoi, ROX Tower Goldmark City comprises 32 floors of Grade A office space and five floors of retail and commercial facilities. This mixed-use model creates strong linkages between office, retail, and residential components, thereby enhancing operational efficiency and stability. With a five-story retail podium of nearly 9,000 square meters, the building not only serves the existing residential community but also benefits from an on-site customer base of thousands of office workers each day. To date, many well-known brands such as Starbucks, Pho Thin, BBQ Chicken, Lotteria, and Dookki have commenced operations, attracting residents and customers from surrounding areas to the project.

Conversely, this amenities ecosystem becomes a key support factor for businesses in attracting and retaining talent. Employees working in the building can easily access essential services such as shopping centers, restaurants, cafés, gyms, banks, and supermarkets within the podium or within walking distance, significantly reducing the need to travel outside the area during peak hours.

In addition, ROX Tower Goldmark City is developed with a “smart asset" orientation—an intelligent office asset that is ready for operation and cash-flow generation.

Each Smart Asset here offers flexible floor areas ranging from several dozen square meters to full-floor layouts, allowing businesses to easily subdivide or expand workspace depending on workforce size and business objectives. A system of 26 high-speed elevators, two dedicated fire-fighting elevators, and international-standard infrastructure ensures efficient building operations, even during peak hours. 

The first Smart Assets were handed over in the early days of 2026

Currently, ROX Tower Goldmark City is offering attractive incentives to support businesses and investors during the initial operation phase. Customers are eligible for financing of up to 80% of the asset value, with a 0% interest rate for 12 months, along with a waiver of management fees for the first 12 months.

Owning a long-term Smart Asset enables businesses to proactively control their workspace, stabilize costs, and accumulate assets over time through capital appreciation, rather than incurring consumable expenses and being exposed to rental price fluctuations.

From a market perspective, the combination of strategic location, progressively improving transport infrastructure, and synchronized operations provides a strong foundation for ROX Tower Goldmark City to meet the real demand of businesses, while also opening up attractive opportunities for investors seeking stable office assets with long-term value potential.