​For ROX Group, growth is not measured solely by business figures, but also by residents' quality of life, customer experience, and positive impact on the community. The enterprise's three-decade journey reflects a persistent and consistent approach.

Nurturing Values from Within

On a late-afternoon at year's end, at Quang Minh Industrial Park, the head of an operations management unit under ROX Group quietly walks along the internal road. He stops in front of the wastewater treatment area, carefully reviews each operational indicator, and immediately discusses with the team potential improvements to reduce emissions and save energy.

At 8:00 p.m. at the ROX Tower Goldmark City project, the leadership team remains on duty alongside the sales force, listening to and supporting customers directly at the site. At the same time, employees from operations, engineering, to customer service proactively coordinate, ready to handle every small detail to ensure a seamless and complete customer experience.

 
Goldmark City urban area developed by ROX Group. Photo: ROX Group

Amid the year-end work cycle, the ROX Group Trade Union is busy preparing every step for Tet gift-giving trips to disadvantaged circumstances. Procedures that may seem dry and administrative are, in fact, the means to ensure that sharing reaches the right people at the right time.

Serious attention to quiet figures, constant presence and timely support when customers need it most, and prudence in CSR activities all reflect a consistent spirit at ROX Group, where Refined & High-Quality values are not measured by promises, but by how the enterprise chooses to act each day.

Community activities organized by ROX Group attract large numbers of local residents. Photo: ROX Group

A representative of ROX Group said, “Three decades of 'Creation - Expansion' have been built on a core belief: every individual has the capacity to create value, and that value is only truly sustainable when it brings tangible benefits to customers and the community. From that foundation, with the intellect, resilience, and sense of responsibility of our team, ROX Group continues to set new standards in real estate, energy, and financial investment."

The year 2025 marks the period when ROX Group enters a new development cycle, with a series of changes in mindset, product structure, and ways of working. In a context of rapid business growth, the greatest challenge lies not only in the market, but in how to ensure the entire organization operates in sync.

Rather than limiting themselves to directives in meetings, ROX Group leaders choose to “lead by example" by going into the field and accompanying teams on a daily basis. Many working sessions are held directly at projects, construction sites, and urban areas. Leaders provide direction while directly pointing out areas for improvement, encouraging creativity in operations and in connecting community activities with business.

In service business units, the spirit of “efficiency to the fullest" is realized through maximizing ecosystem synergies, increasing revenue while maintaining the principle of customer-centric experience. In industrial real estate, green and smart transformation is not only a long-term strategy, but has already been implemented through specific infrastructure items, technologies, and ESG standards.

Within such an environment, each individual is encouraged to proactively change, learn, and reinvent themselves. Thousands of training programs, management capability development initiatives, and a synchronized digital human resources system have shaped a learning organization—where quality is accumulated through knowledge and professional competence, and refinement is nurtured through a spirit of sharing and responsibility.

ROX Group employees are always encouraged to proactively learn and renew themselves. Photo: ROX Group

Inspiring the Community 

From a strong internal foundation, the “refined and high-quality" spirit of ROX Group spreads to the community through the way the Group chooses to develop and accompany society. Each project not only meets market demand, but also aims to elevate living standards for residents, contributing to the shaping of civilized and sustainable urban communities.

Alongside physical space development, ROX Group invests in the spiritual life of the community through in-depth cultural activities. Its partnership with the Hanoi Symphony Orchestra reflects a persistent effort to enrich spiritual experiences amid the increasingly fast-paced rhythm of urban life.

ROX Group accompanies concert programs, aiming to enhance the community's spiritual life. Photo: ROX Group

Rather than viewing social responsibility as a supplementary activity, ROX Group regards CSR as an integral component of its development process. This orientation is concretized through the ROX Share series of activities implemented consistently over many years. In 2025, numerous programs were carried out, focusing on supporting disadvantaged children, vulnerable groups, and areas affected by natural disasters.

Entering a new development phase, the message conveyed by the calendar themed “30 Years of Creation - Expansion" encapsulates a year of impressive transformation for ROX Group while also revealing aspirations to conquer new milestones ahead. 

​After thirty years of development from its initial foundations to a multi-sector ecosystem, ROX Group is confident that Vietnamese enterprises are fully capable of mastering new standards and reaching international stature. On the journey to bring Vietnamese value further, the Group continues to take technological innovation, operational excellence, and human development as key pillars in creating products and services of international caliber.