A village guardian deity procession preserved within an industrial park, community events that awaken new rhythms of urban life, and efforts to bring classical music closer to the public… This very approach has contributed to shaping the radiant imprint of ROX Group over its 30-year journey of creation, carrying Vietnamese values further afield.

New Rhythms of Life and the Imprint of an Ecosystem

Each early spring, streams of people from My Hao (Hung Yen) return to Minh Quang Industrial Park, where Nghe Temple quietly anchors the rhythm of the village guardian deity procession festival. Within the setting of modern factories, ancient rituals are preserved, becoming a thread that connects village memories with the pulse of contemporary life.

That rhythm continues to resonate in emerging urban spaces. At Goldmark City, plazas are not merely places for strolling, but become gathering points for festive seasons where residents meet, share, and rediscover a sense of belonging to a vibrant community.

Community activities that connect residents at Goldmark City urban area

Further afield, in developing urban areas such as ROX Living Hong Linh or ROX Living Aquamarine Dien Chau, well-curated music nights are gradually becoming landmarks of a new way of life. In moments when sound spreads and lights are illuminated, one can sense transformation not only in urban landscapes but also in spiritual life—where emotions are awakened and a new standard of living naturally takes shape.

Beyond community spaces, the presence of classical arts is becoming increasingly evident in urban life. Symphonic concerts, ballet, and opera performances of international standards held at Ho Guom Opera House also contribute to enriching spiritual values and shaping community aesthetics.

When classical arts gradually become part of urban spiritual life

Placed side by side, these slices of life suggest a broader narrative about infrastructure development and the intersection of economy, culture, and daily living. Within the new rhythms of industrial parks and urban areas, the creative imprint of the ROX Group ecosystem subtly emerges.

Whether as organizer or companion, ROX Group and its member units consistently nurture experiential spaces as extensions of the ecosystem, delivering refined values and fresh energy to customers, partners, and the community. This consistent approach has created ROX Group's beneficial imprint across multiple sectors: from 14 industrial parks and dozens of urban areas nationwide to solar power plants, smart hotel chains, and synchronized operational service systems.

The value of an ecosystem does not lie in its scale, but is validated through real experiences—when a place becomes truly livable, services become trusted choices, and the entire ecosystem operates as a sustainable platform for long-term growth.

Aspiration to Bring Vietnamese Values to the World

In 1996, the journey of ROX Group began with a simple choice: a footwear manufacturing plant, where value was created through labor, discipline, and meticulous attention to detail. At that time, “Vietnamese values" were understood in their most fundamental sense: doing well, consistently, and correctly. Yet these very standards became the enduring foundation shaping the company's identity.

As that foundation strengthened, expansion followed. From manufacturing, ROX Group transitioned into industrial parks through ROX iPark, contributing to land planning, infrastructure formation, and guiding investment flows. More importantly, new livelihoods created along the way have driven transformation across many localities.

An industrial park opens up new momentum for local life and livelihoods

Alongside urbanization, ROX Group continued developing urban areas through ROX Living and ROX Signature, while completing its ecosystem with operational services provided by ROX Key, aiming to create living spaces closely integrated with experiences.

ROX Group is striving to turn today's established standards into a foundation for future expansion

In parallel, renewable energy has been established as a long-term strategic pillar—both addressing sustainable development challenges and opening opportunities for ROX Group to engage more deeply in globally integrated sectors.

In complementary fields, ROX Group has further expanded into hospitality and accommodation as a refined step to enhance experiences bearing Vietnamese identity in the context of global integration.

Over time, the sectors in which ROX Group invests and develops no longer exist as isolated segments. They are increasingly interconnected, forming an ecosystem where each component plays a role in completing the overall experience.

After three decades of creation, ROX Group is gradually realizing its aspiration to bring Vietnamese values to the global stage. At this stage, “Vietnamese values" are no longer defined merely by origin, but by standards, operational capabilities, and execution excellence.

Amid deeper global integration, and in alignment with the Party and Government's orientation encouraging businesses to expand internationally, ROX Group proactively seeks development opportunities in overseas markets. The company adopts an approach rooted in a value system proven domestically—from ecosystem-driven development thinking and synchronized operational capabilities to adaptability in new contexts.

This journey goes beyond geographical expansion, aiming to elevate ecosystem quality, deepen experiences, and enhance the sustainability of value. What has been cultivated over the past three decades is gradually transforming into standards capable of extending their influence across broader development spaces.