A special musical night will open a heartfelt space in celebration of the 29th Anniversary of ROX Group's Founding Day. This is a soul-nurturing, artistic gift that cultivates emotion and inner depth for every employee across the Group.
Honoring the Journey of Grace & Style
The ROXMei 2025 Gala, themed “Grace & Style," will take place on the evening of May 16, 2025, at Ho Guom Theatre. The Hanoi Symphony Orchestra, gathering nearly 100 of Vietnam's top musicians under the baton of conductor Tran Nhat Minh, will perform iconic masterpieces from Vietnam and the world. ROX Group employees will be immersed in a sophisticated and emotionally rich musical experience, where values are elevated through the talent of young artists and the synergy of a professional orchestra.
The “Grace & Style" Gala is a soul-enriching artistic gift from ROX Group to its employees
Melodies deeply embedded in the memories of generations of Vietnamese people echoed with emotion throughout the concert, through works such as Nhung anh sao dem, Mua xuan dau tien, Nguoi Ha Noi, and Rang ro Viet Nam... With refined orchestral arrangements, these songs preserved their lyrical depth while embracing a formal, modern elegance through the language of classical music.
These pieces not only bring academic music closer to a broader audience but also vividly revive the spirit of sacrifice and dedication of earlier generations. Through every melody, listeners are reminded of heroic historical chapters, evoking national pride and inspiring every ROX member to keep striving, innovating, and advancing in their journey to promote a life of grace and style for the community.
Avoiding extravagance and embellishment, the ROXMei 2025 Gala embraces sophistication, artistic refinement, and emotional depth to convey its message: To live with grace is to radiate kindness, build a positive and inspiring environment, and let every small action nurture meaningful values. To live with style is to continuously improve product and service quality, and to embody a lifestyle that balances aesthetics, individuality, and well-being for a more fulfilling life each day.
This special gift will help each ROX member deepen their inner world, listen to themselves, live more beautifully with empathy, and more stylishly in thought and expression. From there, they will continue to build and spread the values of Grace & Style to colleagues, clients, and the community.
Earlier, as part of ROXMei 2025, ROX Group organized the “Afternoon Tea with ROX Leaders" program, themed “Academic Music Essence," to open hearts and enrich modern leadership styles.
Afternoon Tea with ROX Leaders – one of the meaningful activities of ROXMei 2025
Since early 2025, ROX Group has collaborated with the Hanoi Symphony Orchestra in a series of world-class concerts, including Tchaikovsky Night and Masterpieces of Classicism and Romanticism, featuring timeless works by Rossini, Krommer, and Mendelssohn.
This reflects ROX Group's steadfast commitment to spreading humanistic values and nurturing aesthetic sensibility within the community. Its ongoing partnership with the orchestra throughout 2025 also affirms the Group's support for young talent and its mission to bring world-class music closer to the Vietnamese public.
A “Symphony" Connecting People and the Organization
More than just a gala, the June 15 event marks a brilliant highlight in the two-month journey of ROXMei 2025.
This season, ROX members have truly flourished in a vibrant series of activities. ROX warriors trained diligently to boost physical strength and endurance through various sports challenges. Warm connections were fostered through home visits and joyful team lunches. Brand pride and kind actions multiplied as the Group converted “Living Beautifully" badges into meaningful contributions to its charitable fund.
The production and business atmosphere was equally energetic, with each unit striving toward clear goals, tightly integrating corporate culture with performance effectiveness.
And ultimately, came the deep, moving moment of the “Grace & Style" Gala – where emotion was elevated in a space of artistic inspiration.
Sharing the spirit throughout this ROXMei season, a representative of ROX Group said, “All activities within ROXMei 2025 revolve around two core values: civil, upright living and proactive, effective working. These form the foundation for every ROX member to continuously improve, live more kindly, work more meaningfully, and collectively build a sustainable, human-centered ecosystem."
As the largest cultural touchpoint of the year at ROX Group, each ROXMei season refreshes, strengthens, and deeply embeds ROX culture into the thinking and actions of its people. ROXMei 2022 was a reconnection milestone after social distancing, themed “Interact." In 2023, it was a genetic revolution with “Unlock Gen ROX." ROXMei 2024 saw a surge in branch cultures through a thrilling team-based competition. And this year, “Grace & Style" is not just a theme, but a manifesto for living and working—expressed through action, emotion, and music.
The thoughtful crafting of each emotional touchpoint in ROXMei 2025 vividly demonstrates ROX Group's ongoing journey of nurturing internal values. Every ROX member is like a musical note, harmonizing to create the powerful, refined, and resonant symphony of ROXMei 2025.