Responding to the call of the Vietnam Fatherland Front Committee of Hanoi, leaders of ROX Signature, representing ROX Group, presented a donation of VND 500,000,000 to the city's “For the Poor" Fund.
This contribution is not only a gesture of material support but also a reaffirmation of the Group's commitment to accompanying local authorities and communities, continuing the mission of ROX Share.
Mr. Le Tien Ngoc, Chairman of the Board of Directors of ROX Signature, representing ROX Group, presents the donation to the Hanoi “For the Poor" Fund.
Beyond participating in city-level initiatives, ROX Signature also actively carries out charitable programs at the grassroots level. At the 2025 Launching Ceremony of the Month for the Poor in Dai Mo Ward, the company donated VND 100 million to support disadvantaged households in stabilizing their lives and creating sustainable livelihoods. Previously, ROX Signature accompanied An Hai Ward (Danang) in the “Accompany You to School" program and participated in relief efforts for communities affected by storms and floods.
A representative of ROX Signature said, “For nearly three decades, ROX Group has regarded the spirit of sharing and community responsibility as a core part of its development journey. These values have shaped the identity of the Group and have been preserved and passed on through generations of employees. ROX Signature is proud to carry forward this tradition through concrete, meaningful, and enduring actions. We believe that every act of kindness, no matter how small, contributes to building a better society."
As part of its sustainable development strategy, ROX Group has established ROX Share as a cultural and social responsibility pillar, implemented systematically over many years. The program consists of two key activity groups: “Accompany You to School," supporting children in difficult circumstances, and “Sharing Love," which focuses on the elderly, the sick, low-income households, and other vulnerable members of society.
Each year, ROX Group allocates billions of VND to social welfare programs such as building Great Solidarity Houses, presenting Lunar New Year gifts to the poor, supporting disaster recovery, constructing bridges, repairing schools, and building green libraries. Alongside these are gratitude initiatives for Vietnamese Heroic Mothers, families of war invalids and martyrs, and former youth volunteers.
ROX Group and ROX Key also recently handed over four gratitude houses, two sanitation facilities, 20 scholarships, and thousands of notebooks and school supplies in Hung Khanh Commune, Lao Cai.
Within the enterprise, a culture of sharing is strongly upheld through team-building activities that serve as “stations of compassion," where employees voluntarily contribute scholarships, bicycles, and meaningful gifts to underprivileged students. The voluntary blood donation program “Drop of Love" is held regularly and receives strong participation from employees across the entire system.
From now until the end of the year, the ROX Share community initiative will continue to be expanded to various localities. The quiet yet steady contributions of ROX Group employees across the country are helping spread meaningful values, while reaffirming the Group's commitment to supporting communities and contributing to the sustainable development of society.