Each Tet holiday, as Spring returns and the joy of reunion spreads across every street, there are still families whose happiness remains incomplete due to life's many hardships. Understanding this, for many years ROX Group has remained steadfast in delivering meaningful Tet gifts to the underprivileged, as a way of sharing love and compassion.

A Warm and Sharing Tet

As scheduled, on the occasion of the Lunar New Year of the Horse, trucks carrying Tet gifts from ROX Group once again set off for many familiar destinations, whether near or far… Each stop tells a different story, yet shares the same wish: to bring Tet closer to families still facing many difficulties.

Through the Hanoi Fund for the Poor with Difficult Circumstances, every year ROX Group has presented thousands of Tet gift packages to policy beneficiary families, near-poor households and disadvantaged families across the capital. On the occasion of Lunar New Year of the Horse 2026, Tet gifts continued to be delivered to disadvantaged residents in various districts of Hanoi.

 Representatives of ROX Group present gifts to disadvantaged residents in Phuong Duc commune (Hanoi).

With the support of the Hanoi Fatherland Front, the Group presented gifts to poor households in the communes of Thuong Tin, Phuong Duc, Van Noi, Quang Minh and Lang ward of Hanoi.

The joy of both the givers and the recipients.

Though simple, the gifts carry the full affection and heartfelt sharing of ROX Group's employees. For the givers, they represent sincerity. For the recipients, they bring joy and the feeling of being cared for and remembered as Spring approaches.

Each journey and each stop leave behind small stories, warm handshakes and gentle, simple smiles—yet enough to warm the heart.

Beyond Hanoi, the Group has also extended its care to disadvantaged people in many other localities such as Ha Nam, Bac Ninh and Can Tho. A ROX representative shared that through the Central and local Fatherland Front, this year the company delivered Tet gifts to 2,350 disadvantaged households. Each gift package included essential goods and VND 500,000 in cash.

A Persistent Journey

The Tet gift-giving program for poor households is part of ROX Group's broader series of charitable activities under the ROX Share initiative. Thirty years of establishment and development (1996 - 2026) also marks three decades of the Group's companionship with community-oriented initiatives, with the shared aspiration of contributing to the creation of a better society for all.

In addition to presenting Tet gifts to disadvantaged families in Hanoi and other provinces nationwide, ROX has also accompanied the Fund in meaningful humanitarian activities such as supporting Vietnamese Heroic Mothers, contributing to the construction of great solidarity houses, and visiting officers and soldiers on duty in border and island areas…

Representative of the Hanoi Fund for the Poor with Difficult Circumstances speaks at the gift-giving ceremony.

A representative of the Hanoi Fund for the Poor with Difficult Circumstances stated that the sustained support of ROX Group over the years has not only provided material assistance but also served as a significant source of spiritual encouragement for families facing hardships. “Although the Tet gifts sponsored by ROX Group through the ROX Share program are not large in material value, they embody the sincere care and sharing of an entire collective. That is what makes disadvantaged families feel warmer each Tet and Spring season, believing that they are always cared for and accompanied by the community on their journey to overcome difficulties," the Fund's representative emphasized.

Though modest in value, each gift carries the heartfelt sentiments of ROX Group employees.

Each gift delivered to the right place at the right time reflects the way ROX Group's employees send their trust and hope. Through the ROX Share program, thousands of disadvantaged individuals are encouraged and warmed each year, so that they always feel cared for, supported and, most importantly, not left behind. The ROX Share journey is a persistent journey of living beautifully by a business that consistently upholds social responsibility—so that with each returning Spring, love is extended a little further, Tet becomes warmer in places still facing hardship, and faith in compassion and sharing continues to spread.

As the final journeys of the year come to a close, ROX Share leaves behind not only Tet gifts delivered directly to disadvantaged families, but also the lasting warmth of sharing and companionship.