During the month of gratitude in July, ROX Group joined efforts to personally present gifts to policy beneficiary families and offer incense and flowers in remembrance of heroic martyrs at revolutionary heritage sites, contributing to the spread of humanitarian values and extending the series of community initiatives under ROX Share.
The Meaningful Tradition of Returning to the Nation's Roots
Towards the 79th anniversary of War Invalids and Martyrs Day (July 27), ROX Group continued its journey of gratitude through a range of meaningful activities dedicated to those who rendered service to the revolution.
Most recently, the Group accompanied the 2026 “Journey of Gratitude" programme, jointly organised in Tu My and Huong Son communes in Ha Tinh Province by the Youth Union of the Internal Political Security Department (A03, Ministry of Public Security), the Youth Union of Vietnam Television and the Youth Committee of Ha Tinh Provincial Police.
As part of the programme, ROX Group provided VND 40 million to present 40 gifts and scholarships, each worth VND 1 million, to policy beneficiary families, disadvantaged households and students from families of war invalids and martyrs. This contribution formed part of the programme's total resources of VND 260 million, which also included support for the construction of two “Houses of Compassion," gifts for policy beneficiary families and equipment for local police forces.
ROX Group accompanied the programme and presented 40 gifts to policy beneficiary families and disadvantaged households.
In addition to presenting gifts, ROX Group representatives joined the delegation in offering incense and flowers at several revolutionary heritage sites in Nghe An and Ha Tinh, including the President Ho Chi Minh Memorial Site in Sen Village, the Ly Tu Trong Memorial Site, Nam National Martyrs Cemetery and the Dong Loc T-Junction Historical Site. These historic destinations not only provide an opportunity to pay tribute to previous generations but also help nurture patriotism and a sense of community responsibility among all participants.
Nurturing a Culture of Gratitude among Employees
For ROX Group, accompanying the 2026 “Journey of Gratitude" programme represents a continuation of the gratitude activities that the enterprise has maintained for many years.
Earlier, at the beginning of July, a ROX Group delegation led by Ms. Bui Thanh Ha, Vice Chairman of the Group's Board of Directors, conducted a journey of incense offerings at several revolutionary heritage sites in Central Vietnam, including the Dong Loc T-Junction Special National Historical Site; the Tan Ap, Tho Loc and Van Ninh Youth Volunteer Martyrs Cemeteries; Truong Son National Martyrs Cemetery; Road 9 National Martyrs Cemetery; and the Monument to Heroic Martyrs on Con Co Island.
ROX Group regularly organises journeys to the nation's historical roots
Incense and flower offering activities during journeys to the nation's historical roots
According to Ms. Bui Thanh Ha, activities honouring those who rendered service to the nation have become part of ROX Group's development journey. Through ROX Share, the Group's annual community programme, these activities are implemented under two branches: “Sharing Love" and “Accompanying Children to School."
Gratitude activities demonstrate appreciation for previous generations and help every employee better understand the value of peace
In addition to organising journeys to historical sites, ROX Group regularly visits and presents gifts to former youth volunteers, veterans and policy beneficiary families; provides lifelong care for Vietnamese Heroic Mothers; and carries out numerous programmes honouring people who rendered service to the nation across the country. These activities not only express gratitude to previous generations but also help every employee gain a deeper understanding of the value of peace, thereby nurturing a sense of responsibility and an aspiration to contribute.
Alongside its gratitude activities, ROX Share also implements various programmes supporting disadvantaged children, vulnerable people, patients, local communities and areas affected by natural disasters. In 2025, ROX Group carried out more than 30 corporate social responsibility programmes. Over the past five years alone, the Group has allocated more than VND 220 billion to social responsibility activities, affirming its commitment to sustainable development and delivering values of convenience and benefits to communities and society.
From the gifts presented in Ha Tinh to the incense offered at martyrs cemeteries across Central Vietnam, ROX Group preserves the tradition of “When Drinking Water, Remember Its Source" not only through social welfare activities but also as an integral part of its corporate culture, helping spread humanitarian values and a sense of responsibility towards the community.