​Some journeys are measured by distance. Others are measured by smiles, sparkling eyes and the hope kindled in children who are still facing many hardships.

That was the sentiment shared by Ms. Vo Minh Thu, a member of the volunteer delegation, following the “Happiness for Children" journey to Tra Leng Kindergarten 2 and Tra Leng 2 Semi-Boarding Primary School for Ethnic Minority Students in Danang.

The programme was carried out with the joint efforts of ROX Group, its member company ROX Signature, and strategic partner Vietnam Maritime Commercial Joint Stock Bank (MSB), reaching multiple schools and educational institutions across Central Vietnam during the journey from June 9 to June 12, 2026.

The volunteer delegation presents gifts in Tra Leng

Sharing Happiness, Receiving Smiles in Return 

In early June, vehicles carrying the “Happiness for Children" programme travelled across numerous routes to reach An Dong Primary School No.1 in Hue, Tra Leng Kindergarten 2 and Tra Leng 2 Semi-Boarding Primary School for Ethnic Minority Students in Danang, and Tra Thanh Semi-Boarding Primary School for Ethnic Minority Students in Quang Ngai. Together with MSB's M-Happy Club, the delegation donated nearly VND800 million to four schools to support the purchase of educational equipment and provide scholarships and gifts to disadvantaged students.

Amid the mountains and forests of Tra Leng, the eager eyes and innocent smiles of the children deeply touched every member of the delegation. Though modest in material value, the gifts delivered directly to the students carried encouragement and the assurance that they are always supported and accompanied by the community on their educational journey.

“The value of giving does not lie in whether a gift is large or small, but in the affection and care conveyed through it," Ms. Vo Minh Thu shared.

These simple moments also serve as a reminder that happiness sometimes begins with the smallest acts of kindness, spreading into hope and confidence for the future.

Students receive gifts and scholarships from the programme

All four schools included in the “Happiness for Children" journey are located in areas that still face many challenges. Facilities, teaching equipment and resources to support students remain limited.

According to school representatives, the support of organisations and businesses not only helps improve learning conditions but also provides additional motivation for teachers and students to continue striving for excellence in teaching and learning.

Continuing the ROX Share Journey for the Community

Supporting the “Happiness for Children" programme organised by MSB's M-Happy Club is one of the ways ROX Group translates its commitment to development associated with social responsibility into action. It also reflects the spirit that has guided the Group's 30-year journey of Creating and Reaching Further, where people-centred values remain at the core.

That spirit is further spread through ROX Share, the Group's annual series of community initiatives. Through its two programmes, “Accompanying You To School" and “Sharing Love," ROX Share has become a bridge that extends the spirit of kindness from within the organisation to the wider community.

From scholarships for disadvantaged students, green libraries and solidarity houses to blood donation campaigns and Tet care programmes for people in difficult circumstances, every initiative shares the same aspiration: to contribute more positive values to society. In doing so, the spirit of sharing continues to multiply and reach further.

The collaboration with partner MSB and ROX Signature in the “Happiness for Children" programme once again reflects the spirit of unity among entities across the ROX ecosystem. Each contributes its own resources, yet all are working toward a common goal: creating more learning opportunities, nurturing dreams and opening up brighter futures for children.

The gifts delivered to Tra Leng, Tra Thanh and An Dong may simply provide practical support for the new academic year. Yet behind them lies the belief that every act of sharing today can help bring about positive changes tomorrow. This is also the spirit that ROX Share has steadfastly nurtured and spread throughout its 30-year journey of creating positive values for people and communities.