​From running journeys spanning more than the circumference of the Earth to moments welcoming the sunrise across solar power fields, the atmosphere leading up to ROXMei 30 Traditional Day is spreading throughout ROX Group like a source of youthful, enduring, and deeply connected energy.

From Team Footsteps to the Momentum of Business Acceleration

These days, the spirit of sportsmanship and connection is spreading strongly across the entire ROX Group system. Thousands of employees are participating in the running campaign toward ROXMei 30 — one of the Group's annual cultural touchpoints to reconnect and reflect on its development journey.

ROX employees join running activities together after working hours

From Hanoi and Ho Chi Minh City to provinces where ROX has a presence, whether working, traveling for business, or participating in overseas teambuilding activities, ROX people continue to add more kilometers each day. In less than one month, although the original target was only 30,000km, more than 42,000km — equivalent to more than one trip around the Earth — had already been completed, creating an energetic “collective track" toward the milestone of 30 Years of Creating and Reaching Further.

“30,000km may be a milestone, but what moves me more is the way everyone contributes to this journey with persistence, teamwork, and the energy that continues after each working day. The most beautiful thing is not how far we have run, but that we still want to keep running together," said Ms. Ha Thu, an employee at ROX Group.

Beyond these connecting runs, many employees choose to begin the day by welcoming the sunrise with ROX. Some wake up early at Hanoi – Dai Tu Industrial Park to capture the moment when the first rays of sunlight spread across roads still covered in morning mist. Others watch the sunrise together during seaside teambuilding trips. And there are also engineers who have grown accustomed to seeing the sunrise amid endless fields of solar panels stretching to the horizon.

Moments of welcoming the sunrise have become a symbol of the spirit of always moving forward.

“Every morning, when sunlight shines onto the solar panels, we know the plant will operate at good capacity that day," stated Mr. Nguyen Viet Chuan, an operations engineer.

He spoke about overnight shifts after heavy rainstorms, and times when the entire team inspected the system throughout the night to ensure the plant would continue operating according to procedures the following morning. The work may not be glamorous, but amid that land of sun and wind, people deeply feel the “convenient and beneficial" value of what they are doing.

The spirit of moving toward the 30-year milestone is also spreading strongly throughout the Group's operations and business activities. At many construction sites, lights remain on through the night to meet deadlines for key projects. Amid this constant momentum are meetings lasting late into the evening, technical and operations staff always ready to resolve issues for urban residents, and engineers staying at construction sites long after the city lights come on. As a result, the atmosphere leading up to ROXMei 30 is present not only in collective activities, but also in the energetic working rhythm of ROX people every day.

A Source That Nurtures Connected Energy

Behind the vibrant atmosphere of the ROXMei 30 season lies the cultural “source flow" of ROX — the glue that unites teams, creates alignment in awareness, thinking, and action, and promotes a proactive spirit.

After three decades of development, ROX Group has not only expanded its business ecosystem but also gradually formed its own identity: an environment that values continuous learning, connection, and positive living values.

A training program for employees at ROX Group

At ROX Group, “living beautifully" goes beyond being an abstract cultural or brand value. It is reflected in the way people treat one another every day, in the spirit of accompanying customers, and in the way the company pursues sustainable development values. The sharing among colleagues, the culture of learning, activities that care for employees' physical and mental well-being, and community support initiatives all quietly nurture the organization's internal source of energy.

One interesting aspect of ROX culture is “ROX Code" — a set of internal behavioral guidelines that illustrates inappropriate behaviors through humorous character archetypes such as “The Vanisher," “The Excuse Maker," and “The Responsibility Dodger." Instead of rigid regulations, these approachable labels help ROX employees more easily identify unsuitable behaviors, creating a “shared language" for more effective interaction and collaboration in daily work.

Having spent 10 years with ROX Group and participated in numerous activities and roles, Mai Diep shared that what she values most is the constant encouragement to grow and become better every day.

“What I like here is that the leadership is always willing to change and try new things. Managers continuously learn, update their thinking, and promote transformation, while colleagues are always learning new things, so I cannot stand still myself," said Ms. Mai Diep.

From physical wellness programs, mental well-being activities, and internal training programs to spaces where employees can express themselves and strengthen collective bonds, ROX Group is building a workplace where every employee can find positive energy and a sense of belonging. Thanks to this, ROX Group has repeatedly been recognized by Anphabe as a company with a “Happy Workforce."

For many ROX employees, the value beyond awards and titles is the feeling that going to work each day is not only about completing tasks, but also about creating an inspiring journey together. Perhaps that is why, after 30 years, what ROX Group has built is not only an ecosystem reaching further, but also a collective that becomes increasingly “beautiful" in the way it lives and more distinctive in its mindset, together creating positive values that elevate the community's lifestyle.