On November 22, 2025, the “ROX Share – Accompany You to School" journey organized by ROX Key arrived at Hong Ca Primary & Secondary School No. 1 in Hung Khanh Commune, Lao Cai Province, bringing practical gifts and heartfelt care from ROX Key employees.
Joining Hands to Improve Learning Conditions for Children in Mountainous Areas
At the mountainous Hong Ca School, the ROX Share initiative left many meaningful marks: the donation of two school restroom facilities worth VND 50 million; nearly VND 18 million in equipment and school supplies; and almost 2,000 notebooks and children's books contributed by employees across the Group.
Representatives of ROX Key cut the ribbon to inaugurate the new school facility at Hong Ca.
In addition, the delegation provided 20 scholarships to strengthen the confidence of students in difficult circumstances, helping them continue their education. Upon learning that two local children were suffering from serious illnesses, team members quickly offered emergency support of VND 8 million to help their families through a challenging time.
ROX Key representatives and local leaders present scholarships to 20 students.
During this trip, the team also presented four housing projects with a total value of VND 200 million to extremely disadvantaged households, offering a stable foundation for the road ahead.
Presenting housing support to disadvantaged households.
Mr. Nguyen Van Hiep, CEO of ROX Key, said, “At ROX Key, alongside business development, we regard social responsibility and community activities as an inseparable mission. 'Accompany You to School' is a meaningful journey we maintain annually, focusing on remote mountainous provinces with the hope of sharing hardships and nurturing educational dreams for children. This year, the program became even more meaningful thanks to the enthusiastic and direct participation of our employees—proof that the culture of sharing has become an essential part of ROX Key's identity."
Over the past eight years, ROX Key has collaborated closely with local authorities and schools in Ha Giang, Lang Son, Yen Bai, Son La, Lao Cai, Hoa Binh, and other provinces to improve learning conditions for children in remote areas. A series of essential projects have been implemented, including Green Libraries, playgrounds, school facilities, restrooms, and parking areas, helping build safer and more complete learning environments for students in underserved regions.
Building a Culture of Good Living Through the Power of Sharing
This journey of giving bears the imprint of cooperation among ROX Key's member units—Popplife, TNTech, TNTalent, TNPM, Nhat Viet, C-One, etc.—and is even more meaningful thanks to the warm support of employees across the Group. Each gift carried its own story and heartfelt message from every team member.
Mr. Nguyen Tien Khuong, an ROX Group employee, recalled a childhood memory as he handed notebooks and coloring sets to students, “When I was little, most of my books and notebooks were hand-me-downs from older siblings—sometimes torn or missing pages. I deeply understand the value of each school item to a child. That's why I always want to give students meaningful gifts, even if small, that carry care and encouragement for their learning journey."
Mr. Tien Khuong (far right) contributes books and school supplies to the ROX Share – Accompany You to School program.
Ms. Nguyen Thi Thuy also personally prepared each notebook sent to the highlands, thinking: “New pages and bright covers may become the very first steps that inspire children to dream of becoming engineers, doctors, or teachers one day."
For Ms. Le Ngoc Anh, a set of school supplies and a small chess kit carried this message: “Perhaps this will be something new for the children, helping them develop critical thinking while bringing more joy to their school days."
The spirit of sharing continued to grow through such simple yet heartwarming stories. This year's journey to Hung Khanh also received special contributions from a charity auction organized by TNTech and hundreds of notebooks donated by TNTalent employees.
This widespread and direct participation has transformed “sharing" into a defining part of ROX Key's identity—a humane, sustainable, and deeply resonant corporate culture. These meaningful initiatives across the country vividly reflect a spirit of good living: always ready to accompany communities, always willing to nurture seeds of knowledge and hope for future generations.