On July 31, ROX Group, formerly known as TNG Holdings Vietnam, received recognition for its outstanding achievement in investing in and safeguarding its brand's intellectual property. The group received the prestigious Top 20 Vietnam Famous Brands in 2024 award.
The award is part of the Consulting & Voting program for Famous Brands - Competitive Vietnamese Brands 2024 organized by the Vietnam Intellectual Property Association.
ROX Group representative received the award Top 20 Vietnam Famous Brands 2024.
Famous Brand, Competitive Brand are the designations given to typical Vietnamese brands that are involved in worldwide integration and competitiveness. The title has played a significant role in solidifying customer trust in Vietnamese businesses and brands. The program has been in place for 19 years. ROX Group received several awards this year alongside other prominent businesses.
Continuous Innovation
ROX Group has established itself as a multi-industry investment group that has been at the forefront of creating convenient values for life through the development of urban and industrial parks, service provision, and financial activities. Over the course of 28 years, the group has gained a reputation for its ability to successfully execute large-scale projects both domestically and internationally.
To achieve global integration, the company has taken aggressive measures to establish uniformity and safeguard its brand by announcing the transition from TNG Holdings Vietnam to the ROX firm in January 2024.
Furthermore, ROX Group has strategically employed cutting-edge technology to venture into conventional business sectors and invest in environmentally friendly, technologically advanced products, while also forecasting market trends from a long-term perspective.
In the real estate sector, ROX Group collaborates with the world's leading solution provider in the field of real estate management, providing Facility Management (FM) solutions to facilitate the development of smart structures, urban areas, and industrial parks. Technology has facilitated, among other things, the optimization of the planning and design phases of products, thereby providing consumers with superior experiences.
The T.Connect Resident Connection Portal solution and the T.SIE Smart Industrial Park solution are implemented by ROX Group in the domains of housing, urban areas, and industrial parks. This results in the provision of easy experiences for residents and companies.
SOJO Hotels integrates a series of technologies to bring customers different experiences.
The SOJO Hotels network incorporates many advanced technologies, such as Face ID, ORC, Beacon, and IoT. These technologies enable customers to effortlessly do tasks such as booking, checking in and out of hotels, accessing their rooms, and sending luggage, all in an automated manner. The group is presently working on the second phase of the consolidated customer data system and customer loyalty application. By investing in technology, SOJO Hotels may gain a deeper understanding of their consumers while also implementing various appealing and effective incentive plans to enhance the customer service experience at every interaction.
Towards sustainable development
ROX Group has a corporate strategy that combines the resolution of community and social issues with the use of technology to create convenient goods. Additionally, the company strives to promote sustainable practices and environmentally friendly ideals.
The efficient hotel system at SOJO Hotels uses technology to conserve power and water, invests in eco-friendly items, and conducts initiatives such as Earth Hour and Come gather batteries with us to promote sustainable living.
ROX Group's industrial park projects are following the green - smart trend.
ROX Group's industrial park projects adhere to the green-smart trend, implementing stringent criteria for the environment, amenities, and urban utilities. Furthermore, there is a high degree of adaptability in tailoring the features of each industrial park with the objective of minimizing the environmental impact through the use of eco-friendly operational procedures.
ROX Group's urban and residential developments consistently prioritize the creation of environmentally-friendly living spaces, with the goal of enhancing people' quality of life.
The Group is also a trailblazer in its investments in the renewable energy sector through TNPower Energy Joint Stock Company. TNPower now operates three solar power plants, together generating 522 MW of electricity and resulting in a reduction of 453,000 tons of CO2 emissions per year.
ROX Group representative said, “Being ranked among the top Vietnam Famous Brands is a testimonial to the esteemed reputation of the ROX brand in the market. It also serves as evidence of the wise decision made by the group's management to prioritize and invest in safeguarding the brand's intellectual property. Developing intellectual property assets, such as brand building, is crucial for distinguishing an enterprise in the market and improving its productivity and competitiveness. This is particularly important as ROX continues to grow both domestically and internationally.
ROX Group is committed to generating convenience and aims to differentiate itself via innovative goods that cater to the desires and preferences of customers, providing them with enjoyable and fulfilling experiences.