On July 26, The Legend Danang project was officially launched to the market. Amidst the robust momentum of the Danang real estate sector, the debut of a project adjacent to Dragon Bridge has drawn considerable attention from customers and investors alike.
Danang's Real Estate Market on the Rise, Welcoming a New Icon
Danang's real estate market continues to flourish, embracing new opportunities stemming from major infrastructure projects, the revival of tourism, and strong investment flows. According to experts, with long-term planning orientations and strategic vision, Danang is narrowing the gap with Hanoi and Ho Chi Minh City, gradually affirming its position as a new growth pole on the national real estate map.
In this context, the emergence of projects that embody prime location, exceptional design, integrated amenities, and long-term value is seen as a timely move to unlock genuine demand and elevate the market standard of Danang real estate.
The Legend Danang is among the few such projects. Boasting a prime location, internationally standardized design, and the strategic foresight of its developer, the project not only leads a new wave of transactions but also redefines luxury living standards in Vietnam's most livable city.
The Legend is developed as a “home resort" in the heart of the city, where residents can fully enjoy privacy, tranquility, and connection to the vibrant rhythm of the coastal metropolis. This also marks the debut project of ROX Signature, the luxury real estate brand under ROX Group, with the aspiration of creating a new living icon in Danang.
Representative of ROX Signature introducing The Legend Danang project
Speaking at the launch event on July 26, 2025, Ms. Le Thu Trang, CEO of ROX Signature, emphasized, “The Legend Danang is a strategic product that reflects ROX Signature's orientation: to create sustainable values, elevate urban living standards, and accompany Danang's long-term development vision."
CEO of ROX Signature speaking at the event
The Appeal of a Symbolic Real Estate Project
With the ambition to create a true icon that continues the legacy of the Han River, ROX Signature has poured its full dedication into this debut project—from development strategy, architectural and landscape design, to operational standards and living experiences.
The developer has partnered with leading strategic consultants such as HBA Singapore (master planning), Zoo (interior design), NDA Group (landscape design), Boydens Engineering (Belgium-based MEP consulting), and Ardor Green (green building solutions), ensuring the project's stature and world-class standards. As a result, The Legend Danang has quickly carved out a distinct position in the market from the outset.
The Legend Danang attracts strong interest from investors
The project's appeal was evident during the official launch event, which welcomed over 1,000 guests including representatives from agencies, investors, and potential buyers. During the event, many reservation agreements were signed, reflecting the market's strong interest in the project amidst Danang's ongoing recovery. ROX Signature also expressed its gratitude to pioneering investors through exclusive preferential policies, reaffirming its commitment to sustainable companionship with the elite community.
Striking moments at The Legend Danang launch ceremony
With its official debut, The Legend Danang is generating strong momentum for the premium real estate market in Central Vietnam and is expected to become a new visual highlight on the city's skyline. The project contributes to Danang's development vision of becoming an international, livable, and sustainably developed city rich in identity.
As Danang reasserts its position on the luxury real estate map, strategically located and professionally developed projects like The Legend Danang, built to international standards, not only meet the demand for quality living but also present long-term investment opportunities with sustainable value. With the visionary approach of ROX Signature, a trusted ecosystem of partners, and the region's market potential, The Legend Danang promises to be a valuable collectible asset for forward-looking investors.