Vietnam is entering a pivotal phase to accelerate its economic development and elevate its national standing. In step with the nation, ROX Group is implementing a modern governance strategy, driving digital transformation, and strengthening risk management capacity to create a foundation for sustainable growth in the digital era.
Optimizing governance to thrive in the digital era
The world is undergoing a transformational period, with the years leading up to 2030 identified as the most critical phase for establishing a new global order. In this context, Vietnam has recognized the opportunity to achieve comprehensive and robust development, with the goal of becoming an industrialized nation with a modern orientation by 2030, and a modern industrialized nation with socialist orientation by 2045.
In this era of national growth, enterprises play a pivotal role, serving as the core driving force behind economic development and affirming the nation's position.
ROX Group – a multi-industry conglomerate
As one of the country's leading multi-industry groups, ROX Group fully acknowledges the responsibility to join the business community in driving socio-economic development. The Group places special emphasis on enhancing governance capacity, innovating business models, and applying technology to improve the quality of products and services.
The Board of Directors at ROX Group has adopted a comprehensive and sustainable governance approach, encompassing technology adoption to support governance, risk control, and the development of corporate culture.
The Group applies management indicators such as KPIs, KPOs, OKRs, and SLAs to guide and align actions across the organization. These indicators are measured and evaluated through ERP (Enterprise Resource Planning), FM (Facility Management), CRM (Customer Relationship Management), and other specialized software that ROX Group has proactively developed to meet specific governance needs. Among these is C-Product, a solution that integrates CRM, CDP, and CXM. This solution not only enhances customer experience and builds customer loyalty but also expands the customer base.
The ROX Group Business Conference 2025 with the theme “Data Talk" highlighted the importance of data
The key to successful digital transformation in governance lies in building a digital working culture and data culture. To this end, data standardization from reporting to input is strictly applied to ensure consistency. A dedicated team has been established to maximize the value of data as a “gold mine."
A solid foundation for sustainable growth
As business activities shift more aggressively into the digital environment, enterprises are not only powered by data but also face new risks: from information security breaches, system disruptions, and process errors to ethical risks or reputational threats. Modern risk management is therefore no longer a single preventive activity, but an organizational capability that enables enterprises to maintain stability, respond flexibly, and make more accurate decisions in a volatile environment.
ROX Group is among the pioneering Vietnamese enterprises that prioritize building risk management (RM) capabilities. The Group's innovative governance mindset is reflected in its approach: RM is the responsibility of everyone, not just specialized departments, while technology is actively integrated into RM to detect potential risks as early as possible.
From using apps to report, process, and monitor risks in real time to deploying AI chatbots that provide process guidance and support users interacting with the RM system, the Group has maximized the benefits of technology. As a result, a single error in records or an incident in the field can be reported immediately; the relevant department receives instant notification and can act without delay. For urgent decisions, leaders can access real-time data to issue timely and accurate directives.
Mr. Tran Xuan Quang – CEO of ROX Group at the AREA 2025 Awards Ceremony
At the international AREA 2025 Awards, ROX Group was honored in the Corporate Governance category. This recognition is a clear testament to the Group's vision and execution capacity in governance.
Speaking on stage at the awards ceremony, Mr. Tran Xuan Quang, CEO of ROX Group, stated, “At ROX Group, governance innovations are not isolated projects but part of a continuous improvement process, distilled from experience and practice throughout our development journey."
For ROX Group, all these initiatives are directed toward building a quality governance system and working environment, thereby realizing the mission of “creating beneficial and convenient values for life." This is also the Group's ongoing effort to enhance the quality of products and services to bring customers and communities a balanced and fulfilling life, both physically and mentally.
In this era of national growth, enterprises like ROX Group are proving their pioneering role not only through innovation capacity but also by transforming governance into a strategic advantage. With its foundation of digital culture and data culture, ROX Group truly represents a model of modern development thinking, contributing to a sustainable future for Vietnamese enterprises.