ROX Group has just been recognized by Anphabe in the “Top 100 Best Workplaces in Vietnam 2025” and received the “Happy Workforce” certification. The award acknowledges ROX Group’s achievements in its 30-year journey of building a happy and people-centered workplace.
30 Years of Creating Benefit & Convenience for Employees
This is the third consecutive year that ROX Group has received the “Best Workplaces in Vietnam” award, organized by Anphabe. This year, the company continues to move up in the ranking of the “Top 100 Best Workplaces in Vietnam 2025” in the Large Enterprises category. This affirms ROX Group’s position in the recruitment market as well as the scale of the Group’s operations.
A ROX Group representative receives the certificate for the Top 100 Best Places to Work in Vietnam 2025.
The award is even more meaningful as it comes at a time when ROX Group is approaching its 30-year milestone of establishment and development (1996-2026). Throughout three decades, the company has continuously expanded its scale, created value for the economy, and upheld its philosophy of placing people at the center of every development initiative.
“What makes us proud is not only the ranking but the journey of maintaining a cohesive, beautiful, and meaningful environment where everyone feels happy as they grow in their career,” said a representative of ROX Group.
ROX Group is one of 12 companies recognized for having a Happy Workforce.
With the mission of bringing convenience and benefit to employees, ROX Group continuously improves its HR policies and builds a strong organizational culture. This allows each individual to become the best version of themselves while accompanying the Group in creating sustainable value for customers and the community.
Many welfare policies have been designed to comprehensively support employee well-being, such as the ROX Care comprehensive health insurance program with hospitalization guarantees and co-payment support for illness or inpatient treatment, and an additional paid leave day on employees’ birthdays.
In addition, the Group allocates considerable resources to internal teambuilding activities, which are organized regularly throughout the year. Each program is designed with its own theme but always aligned with the Group’s annual theme, helping employees gain more motivation and understanding to work toward common goals.
A Positive and Inspiring Workplace Culture Lays the Foundation for Sustainable Development
According to Anphabe—the organization conducting the Employer Brand survey—only 12 enterprises met the benchmark score under this year’s evaluation criteria, and all had to pass strict assessments from experts. Among them, ROX Group stands out for its culture that values work–life balance.
This spirit is reflected through policies such as “Flexible Working Hours,” which allow employees to choose schedules that fit their personal conditions. It can also be seen in the ROX gene culture with core values encouraging employees to live proactively, responsibly, and wholeheartedly in both their professional roles and family life.
A training session at ROX Group
Additionally, the learning culture is strongly promoted across the Group, becoming a key factor that enables employees to continuously grow and become a better and stronger version of themselves. From Q4/2024 until now, the Group has organized 3,927 training classes with 12,000 employee participants, including 40% through e-learning.
The application of technology and strong digital transformation in operations also contributes to making ROX Group’s working environment increasingly optimized, improving efficiency, and enhancing the employee experience. Training programs on AI workplace competencies, AI applications in daily tasks, and data management have been conducted to strengthen employees’ digital capabilities amid rapid transformation.
In the context of a labor market rapidly reshaped by technology and new generations, the fact that ROX Group continues to be recognized with the “Happy Workforce” certification and moves up in the “Top 100 Best Workplaces in Vietnam” ranking is clear evidence of its sustainable HR strategy.
The award not only reflects the satisfaction of thousands of employees but also acknowledges the core values that ROX has cultivated for nearly three decades: people-centered development, innovation-driven progress, and building a meaningful welfare ecosystem.
This foundation will continue to propel ROX Group into its 30th year with the aspiration of becoming a leading Vietnamese enterprise in competitiveness, modern governance, and a genuinely fulfilling workplace.