Mr. Nguyen Phi Hung has been appointed Chief Executive Officer of ROX Group Joint Stock Company (ROX Group), succeeding Mr. Tran Xuan Quang following Mr. Tran Xuan Quang's election as Chairman of the Board of Directors.

Under Decision No. 88/2026/QĐ-HĐQT issued and signed by the Chairman of the Board of Directors of ROX Group, Mr. Nguyen Phi Hung officially assumed the role of Chief Executive Officer from May 4, 2026.
Mr. Nguyen Phi Hung holds a Master of Business Administration degree from the Asian Institute of Technology (AIT – Thailand). He has many years of experience in the finance and banking sector, having held senior management positions at Citibank, GPBank, PG Bank, and most recently MSB.
With a strong professional foundation and outstanding management experience, the newly appointed Chief Executive Officer Nguyen Phi Hung is expected to work alongside the leadership team of ROX Group to advance the Group's sustainable development strategy, strengthen innovation, and continue creating practical values for customers, partners, and the community.
The strengthening of ROX Group's senior leadership team as the Group approaches its 30th anniversary of establishment and development (1996-2026) is considered an important step, laying the foundation for the Group to accelerate growth, achieve breakthroughs, and further enhance its market position.