On the evening of June 15, the “Grace & Style" Gala took ROX Group's employees and guests on an emotional journey — from the most memorable moments of ROXMei 2025, marking the meaningful beginning of a 30-year convenient and beneficial journey, to the moments of musical sublimation.
“Grace & Style" illuminates the 29-year journey of convenience and benefit
Under the brilliant lights of Ho Guom Theater, the “Grace & Style" Gala, a highlight event within the framework of ROXMei 2025 celebrating the 29th anniversary of ROX Group, began with pride, emotion, and expectations for a new journey.
The “Grace & Style" Gala is a meaningful spiritual gift that ROX Group offers to its employees. Photo: Ho Guom Theater
The entire audience looked back on a vibrant ROXMei 2025 season with a wide range of sports, cultural, branding, and community activities taking place across the group's offices and branches. All vividly portrayed the spirit of “Grace & Style" — the two values representing ROX's brand identity and selected as the hallmark of 2025.
Speaking at the event, Mrs. Nguyen Thi Nguyet Huong, Chairwoman of the Board of Directors of ROX Group, emphasized, “Grace & Style have helped concretize the values of convenience and benefit — values that aim to make life better — the most essential and ultimate goal the Group strives for."
Chairwoman of the Board of Directors of ROX Group delivers an inspiring speech at the Gala.
At the age of 29, ROX Group has grown strong thanks to its internal capabilities, resilience, and unrelenting desire for innovation, to become more stylish and graceful each day. From a manufacturing and export company, ROX has developed into a multi-sector investment group with nationwide presence and is steadily expanding internationally.
This journey is built on a solid cultural foundation with three core values: Personal Integrity, Proactive Responsibility, and Ultimate Efficiency. In this, every ROX employee serves as an ambassador spreading the grace of kindness and the style of professionalism to every place the Group reaches.
The age of 29 marks a pivotal milestone, establishing a solid launchpad for ROX to enter its 30th year with greater maturity, strength, and ambition.
The journey to welcome ROX Group's 30th year of “Convenience and Benefit" was officially launched at the Gala. The whole hall erupted with shouts of “ROX" from hundreds of employees before the proud melody of the ROX Anthem — the Group's traditional song — resounded.
Conductor Tran Nhat Minh, artist Khac Hoa, and the Hanoi Symphony Orchestra perform the ROX Anthem with a touching new arrangement.
The Group's leadership expressed their expectations for a new chapter, where each member will continue to nurture the spirit of innovation, enthusiasm, and faith to build a more graceful, humane, and stylish ROX each day.
A symphony of brand and music
A special highlight that made the “Grace & Style" Gala unforgettable was the grand-scale concert, rarely seen at internal corporate events.
Under the direction of conductor Tran Nhat Minh, artistic director People's Artist Bui Cong Duy, and general director Tran Hai Dang, nearly 100 artists came together to create a rich, emotional musical journey imbued with humanity and global integration. The concert was further distinguished by the presence of renowned artists such as soprano Dao To Loan and tenor Nguyen Truong Linh — both of whom have performed for national leaders — alongside other talents including singers Nguyen Thi Ha My, Nguyen Khac Hoa, and Pham Van Trang, drummer Truong Thi Thu Ha, and flutist Le Thu Huong.
The Gala opened with the energetic percussion ensemble “The Triumphal Drumbeat" by artist Thu Ha and the Trong Dong Group, as a declaration of a new beginning. Following were poetic Vietnamese songs expressing deep love for the homeland, such as Một vòng Việt Nam (A Round Trip Vietnam), Tình yêu của biển (Love of the Sea), Trường ca Sông Lô (Sông Lô Epic), Gió lộng bốn phương (Winds from Four Directions), and Rạng rỡ Việt Nam (Radiant Vietnam). All were delicately arranged, offering an art experience rich in national identity.
Music connected hearts, allowing each employee to embrace the ROX spirit.
The stage continued to glow with timeless melodies of classical world music, such as Fiddle Faddle, Ah mes amis, Heia, Heia in den Bergen, Di quella pira, Thunder and Lightning Polka, Nessun dorma, and O Sole Mio. Each performance was a journey across cultures, demonstrating a harmonious blend of top-tier artistry and the integration spirit of ROX Group.
“Music connects us with the core values of ROX Group — where the grace of art meets the style of professionalism. That very essence made the Gala graceful and stylish, inspiring the kickoff of the upcoming convenient and beneficial journey into our 30th year," shared Ms. Nguyen Ngoc Anh, an employee of the Group.
ROX Group uses music to foster empathy within the team and cultivate aesthetic values in the community.
Choosing music as a means to convey brand identity, ROX Group created a space for each employee to explore their inner depth, foster empathy, and learn to listen to themselves. This helps them naturally connect with the values the Group pursues. At the same time, ROX Group partners with the Hanoi Symphony Orchestra to spread humanistic values, nurture community aesthetics, support young talents, and bring the world's musical essence closer to the Vietnamese audience.
The “Grace & Style" Gala concluded in the radiant afterglow of music, emotion, and brand pride. That was when the ROX Group collective lived gracefully - spreading love, sharing human values; and lived stylishly - with a spirit of constant innovation and breakthrough. The 29-year milestone has passed with many notable achievements, opening a new journey toward a convenient and beneficial 30th year. A journey in which each person will continue to carry positive energy, jointly writing the next chapter of ROX with aspiration, courage, and lasting values.