ROX Group received two accolades at the Asia Pacific Enterprise Awards (APEA) 2026: the Corporate Excellence Award and the Inspirational Brand Award.
This marks the sixth consecutive year ROX Group has been recognised by APEA and the third consecutive year it has received the Inspirational Brand Award.
Nguyen Hai Ha, Director of Communications and Marketing at ROX Group, receives the awards on behalf of the Group.
Organised by Enterprise Asia, APEA recognises outstanding businesses across the region. Under this year’s theme, “Forging Legacy: Celebrating Excellence, Inspiring Tomorrow”, nominees were evaluated by an international judging panel on their strategy, corporate governance, business performance, talent development, sustainability and social responsibility.
Scaling Projects, Managing Ecosystems
Over 30 years, ROX Group has evolved from a manufacturing business into a diversified investment group, with more than 300 projects across Vietnam spanning urban development, industrial parks, hospitality, resorts and renewable energy. The Group has also progressively expanded internationally, establishing a presence in more than 10 countries and territories, including urban development and energy projects in Kyrgyzstan.
Goldmark City, an integrated urban development project by ROX Group.
The scale and diversity of its ecosystem call for standardised governance, stronger connections across business segments and consistent operational performance. ROX Group has progressively strengthened its management framework through the implementation of BSC-KPI, risk management, data governance, digitalisation, corporate culture development and artificial intelligence (AI).
These tools help align management practices, monitor performance and enhance the Group’s ability to adapt as its operations expand.
Alongside its management systems, the three core values of Humanity, Innovation and Internationalisation guide how the Group operates and develops its ecosystem. Capabilities built through the delivery of large-scale projects also provide a foundation for entering new markets and meeting governance standards in international business environments.
“Creating Convenient Value” – A Distinctive Approach to Value Creation
ROX Group embraces the philosophy of “Creating Convenient Value,” focusing not only on delivering products and projects but also on generating tangible benefits for customers, employees and communities.
In urban development, the Group prioritises integrated living spaces designed to meet the increasingly diverse needs of residents. In industrial parks, its ambition extends beyond providing land and infrastructure to building service ecosystems that support investors throughout their operations.
In the energy sector, ROX Group is accelerating the development of renewable energy, aligning its business activities with the broader energy transition.
Internationally, the Group aims to develop urban and energy projects that respond to local needs, creating added value for residents and host communities. This approach is exemplified in Kyrgyzstan by Royal Central Park, a large-scale urban development in the capital, Bishkek, and the ROX Issyk-Kul Solar Farm, which has a planned total capacity of 1,900 MW, with its first phase of 175 MWp commencing operations in June 2026. Together, these projects contribute to modern urban development and expand the country’s clean energy supply.
ROX Issyk-Kul Solar Farm in Kyrgyzstan.
The “Creating Convenient Value” philosophy also extends beyond business through ROX Share, the Group’s community engagement programme. By mobilising resources from employees and across the ROX ecosystem, the programme supports education, assists people facing hardship and contributes to community development.
“Together for Children’s Education”, an initiative under the ROX Share 2026 programme.
In 2025, ROX Group implemented more than 30 corporate social responsibility (CSR) programmes under two key initiatives: “Sharing Love” and “Together for Children’s Education”. Over the past five years alone, the Group has contributed more than VND 220 billion to social responsibility activities, reaffirming its commitment to sustainable development and creating lasting benefits for communities and society.
Speaking at the APEA 2026 awards ceremony, Ms. Nguyen Hai Ha, Director of Communications and Marketing at ROX Group, said:
“For us, these awards recognise not only ROX Group’s achievements over the past 30 years but also honour the people who have been part of and contributed to this journey. They also inspire us to remain steadfast in our mission to ‘Create a More Convenient Life’, harness the strengths and capabilities of a Vietnamese enterprise on the international stage, create lasting value for communities and contribute to strengthening the bonds of friendship between Vietnam and the world.”
Entering a new phase of development under its Go Global strategy, ROX Group will continue to strengthen its governance foundations, enhance operational capabilities and expand its presence in international markets, progressively affirming the capabilities of Vietnamese enterprises on the global stage.