TNG Holdings Vietnam's digital transformation efforts have brought satisfaction to customers when experiencing services in urban areas, hotels and resorts...
Customer-oriented technology
Since 2020, TNG Holdings Vietnam has invited global experts from Oracle, AKA, Innovacx… to share how to follow customer footprints, manage customer segments and automate marketing. This is also a milestone marking the official operation of the CRM system (customer relationship management) and initiating a boom period in technology application in order to optimize customer experience for the products developed by TNG Holdings Vietnam.
TNG Holdings Vietnam's digital transformation journey to optimize customer experience was kicked off in the hotel sector with the convenient hotel solution TNTech Smart Hotel Solution applied at SOJO Hotels at the end of 2020. Thanks to a series of integrated technologies. such as Face ID, ORC, Beacon, IoT…, guests can book, check in and check out the hotel, open the door, send stuff… completely automatically. Zero-touch technology has helped SOJO Hotels create explosive emotional touchpoints. Creating exciting technology experiences not only captures the psychology of young and dynamic customers, but also opens up ideas to refresh the customer experience in the hotel industry.
Next, TNG Holdings Vietnam cooperates with Archibus - the world's number 1 solution provider in the field of real estate management - to bring Facility Management - FM into the development of smart buildings, smart urban areas, and smart industrial areas. Technology has helped optimize the planning and design stages of TNG Holdings Vietnam's products to bring the best performance in terms of infrastructure, energy, etc., thereby, providing a superior experience for customers.
In 2020, TNG Holdings Vietnam launched TNex - the pure digital banking model (a bank without a physical transaction branch). This is a bank following the SaaS (Software as a Service) model, which is 100% digital. Initially, the pure digital banking model has received a positive response from the market with 1 million customers after 20 months of launch.
TNG Holdings Vietnam's digital transformation efforts have brought customer satisfaction and been honored by the Vietnam Digital Media Association as Excellent Digital Transformation Enterprise for 2 consecutive years (2021, 2022).
Digital customer loyalty program
According to a representative of TNG Holdings Vietnam: TNG Holdings Vietnam Group's strategy for digital transformation includes three focuses. The first is to digitize customer-interaction channels. The second is to research and implement multiple pure digital businesses. Finally, deploying and applying data management and digital management reports (data analysis - BI) based on prioritizing exploitation of technologies such as Cloud Computing, Big Data (Big Data), Internet of Things (Internet of Things), Artificial Intelligence - AI. Regardless of the focus, customers are always the final end of TNG Holdings Vietnam.
As a conglomerate, in any field, customers are always at the core of TNG Holdings Vietnam's digital transformation.
Data obtained from customer interaction points in marketing, sales, and interaction campaigns to where customers come into contact with the products and services are guiding TNG Holdings Vietnam to better understand the preferences, habits, and consumption pain. From there, the company has an overall picture to invest, create and bring more joyful and interesting experiences.
TNG Holdings Vietnam has established a dedicated customer service department to build customer loyalty programs with digital comprehensive engagement experiences. We also strive to create customer communities with interests, habits and build outstanding products and services to bring pride to and connect that community, a representative of TNG Holdings Vietnam shared.