This event not only opens up opportunities for collaboration between the two enterprises but also contributes to the advancement of the media and marketing industry in Vietnam.
On April 18, 2025, at Intercontinental Hanoi Landmark 72, Popplife Joint Stock Company and Focus Media (Vietnam) Company Limited officially signed a Memorandum of Understanding (MOU) to establish a comprehensive strategic partnership. The event marks a significant milestone in leveraging the strengths of both parties to enhance brand recognition and expand market reach both domestically and internationally.
According to the content of the MOU, Popplife and Focus Media will jointly promote mutual support activities in business expansion and development. The objective is to maximize each party's strengths and capitalize on the potential of both the domestic and international markets.
Popplife, with its experience in delivering creative solutions in media, marketing, branding, and customer engagement (Loyalty), will play a vital role in building marketing strategies and brand development.
Focus Media Vietnam, a subsidiary of Focus Media Group – the leading elevator media company in China – will provide a digital out-of-home (DOOH) advertising platform with over 14,000 screens in more than 2,000 buildings nationwide. These include iconic buildings in major cities such as Bitexo Financial Tower, Sunwah Tower, Diamond Plaza, Vinhome Central Park, Lim Tower, and Keangnam Landmark 72.
Mr. Xiang Song, CEO of Focus Media Vietnam, said, The partnership with Popplife enables us to leverage technological and creative strengths to deliver more effective media solutions to customers in Vietnam.
Representing Popplife, Mr. Phan Khanh Toan, Chairman of the Board of Directors, affirmed, We believe that the combination of our marketing expertise and Focus Media's extensive media network will create great value for both parties and for our customers.
Both parties are committed to continuing their research and implementing joint projects to deliver practical benefits to customers and the community.
Popplife, part of the ROX Group ecosystem, is a pioneering brand in delivering innovative solutions in media, marketing, branding, and customer engagement. With a team of experienced professionals and outstanding technological capabilities, Popplife was honored with the SME100 Asia Award in 2024.
Focus Media does not merely build an effective advertising model but also creates a unique communication approach, leaving lasting impressions in the industry. Its elevator media system is part of its legacy, reflecting Focus Media's creativity and sustainable commitment to the global advertising industry.
Building on the achievements of its parent group, Focus Media Vietnam continues to innovate and improve service quality, creating breakthrough media solutions and optimizing efficiency for its clients.