​From industrial real estate to residential real estate, ROX Group has consistently sought answers to a fundamental question: how can all participants within its ecosystem benefit and grow together? This reflects the spirit of the mission that ROX Group has steadfastly pursued: “Creating Convenience and Benefits for Life."

A Catalyst for the Industrial Ecosystem

Following the Doi Moi reforms, Vietnam entered an unprecedented stage of development. The economy needed capital. Workers needed jobs. Localities needed industrial parks to support manufacturing growth. Yet attracting investors required more than technical infrastructure or industrial land for lease. What investors truly needed was a complete ecosystem that would enable them to quickly stabilize production, attract talent and optimize operating costs.

Recognizing this need early on, ROX Group chose a differentiated path when entering the industrial real estate sector. Rather than simply providing infrastructure, the Group focused on developing comprehensive support solutions for investors. 

The industrial ecosystem in Nam Sach (Hai Phong) developed by ROX Group.

In addition to developing industrial parks under a new-generation model and fostering the development of residential projects and urban areas in suburban and non-central locations, ROX Group has planned low-rise housing areas for experts and workers, complemented by commercial and service amenities as well as integrated operational systems to improve living standards and working conditions for the industrial workforce.

This approach helps address one of the biggest challenges facing industrial parks today: how to retain workers, ensure a stable labor force and create an attractive working environment for manufacturing enterprises.

Rather than accompanying industrial parks solely as an infrastructure provider, ROX Group is gradually becoming a catalyst for the sustainable development of the industrial ecosystem, creating benefits for manufacturers, workers and local economic development alike.

Bringing Modern Urban Standards to Local Communities

As it expanded into urban development, ROX Group continued to bring the spirit of “Convenience and Benefits" into the residential real estate segment.

While many developers focus on major cities or already-developed markets, ROX Group has chosen to expand its presence in localities with long-term growth potential, particularly satellite urban areas and district-level towns undergoing urbanization.

These are locations where demand for high-quality housing is substantial but remains insufficiently met. Local residents aspire to enjoy modern living environments without necessarily relocating to major cities. Rather than developing standalone projects, ROX Group pursues integrated urban developments that enable residents to meet most of their living, educational, shopping, recreational and healthcare needs within a single community.

A happiness-centered urban development within ROX Group's ecosystem.

Urban developments comprehensively planned with amenities, landscapes, infrastructure and professional property management services provided by ROX Group not only enhance residents' quality of life but also contribute to transforming local urban landscapes and creating momentum for regional socio-economic development. On a broader level, this also represents a process of sharing development opportunities among regions, helping to gradually narrow the gap in living standards between central urban areas and local communities.

Meanwhile, in developed cities such as Hanoi, Danang and Ho Chi Minh City, ROX Group has pioneered market-leading developments. Projects such as Goldmark City, GoldSeason and GoldSilk in Hanoi, and The GoldView in Ho Chi Minh City, were among the pioneering multifunctional urban developments offering a wide range of amenities for residents. In Danang, the Group introduced The Legend Danang, located beside Dragon Bridge, featuring iconic architecture and design.

It is evident that from industrial real estate to urban developments, a common principle underpins ROX Group's development decisions: pursuing value beyond the interests of the business itself. Every project is developed with a strong focus on creating synergies among stakeholders. Investors gain a more favorable and sustainable operating environment; workers benefit from better housing and living conditions; and local residents enjoy access to more modern living spaces.

Mr. Nguyen Phi Hung, Chief Executive Officer of ROX Group, receives the “Leading Industrial Real Estate Developer" award on June 2, 2026, in Hanoi.

The value that ROX Group has consistently created over the past three decades extends far beyond individual real estate projects. It has become the foundation for the long-term development of an entire ecosystem comprising a portfolio of well-recognized brands, including ROX iPark (industrial real estate developer), ROX Living (urban real estate developer) and ROX Signature (luxury real estate brand). Each brand has established a strong presence within its specialized segment, collectively contributing to ROX Group's position in Vietnam's real estate market today.

Being recognized among the Top 10 Leading Industrial Real Estate Developers in Vietnam is a testament to a consistent development philosophy: creating values of Convenience and Benefits so that all stakeholders can benefit, grow together and move toward a sustainable future.