Following meaningful running journeys and moments of sharing that spread the spirit of beautiful living, ROX people will come together in a meticulously curated artistic space. “ROX30 Concert: Rising in Brilliance" is expected to connect thousands of ROX hearts through music, emotions, and pride in the 30-year journey of Creating – Reaching Further.
Beautiful Living Begins with the Simplest Things
On an early summer morning, Mr. Pham Minh Hiep completed a 19.05-kilometer run to celebrate the traditional day of ROX Group. What he wished to share after the run was not his personal achievement, but rather the companion who ran alongside him that day – a colleague who consistently maintains positive energy and optimism in both work and life.
“The rain could not stop the two of us from moving forward toward our 19.05-kilometer goal," he said on the company's internal platform. For Mr. Hiep, the true meaning of the challenge did not lie in the numbers, but in the feeling of connection with people who share the same ROX spirit: resilience, positivity, and a constant orientation toward meaningful values.
ROX people are continuing to write the Group's 30-year journey through every persistent step they take.
That spirit is also spreading throughout the ROXMei 30 season, where everyday actions become a way for each employee to tell their own story of “beautiful living."
At ROX Group, beautiful living is not defined by grand gestures. First and foremost, it is reflected in how each individual treats colleagues, the community, and the work they pursue.
Each ROXMei season leading up to the Group's Traditional Day is an occasion for these values to be reignited and spread. This year, marking the milestone of 30 years of Creating – Reaching Further of ROX Group, the spirit of beautiful living is being expressed through a series of collective engagement activities.
One of the highlights is the challenge of conquering 30,000 kilometers of running. This symbolic figure representing the three-decade journey is not created by the efforts of one individual, but through the collective contribution of thousands of employees. Every step contributes to a shared goal, reflecting the spirit of companionship and connection that has long been a defining beauty of the corporate culture.
Moments of welcoming a new day accompanied by positive messages shared on social media not only inspire healthy living but also spread positive energy to the wider community.
That humanitarian spirit has also been reflected in the charitable activities carried out by ROX people over many years, including donating books to children at educational centers for children with disabilities, presenting Tet gifts to disadvantaged families, participating in voluntary blood donation drives, building green libraries, and gifting Great Solidarity houses.
For ROX people, beautiful living is not only about sharing with the community but is also reflected in the way the enterprise creates value.
From developing a comprehensive ecosystem of conveniences and benefits, creating modern living spaces, and enhancing residents' quality of life to organizing cultural and artistic activities and community-oriented programs, ROX Group remains steadfast in pursuing human-centered values. When the interests of customers, partners, and the community are placed at the center, the spirit of beautiful living is no longer merely a cultural concept, but becomes an integral part of how the enterprise develops and reaches further.
When the Spirit of Beautiful Living Becomes Melody
Alongside creating convenient and beneficial values in business operations, ROX Group has also remained committed to bringing artistic excellence closer to the community. From public concert programs to large-scale cultural events, the enterprise hopes to contribute to creating emotionally rich experiences that help people connect with beauty and cherish meaningful moments in life.
That spirit will continue to be expressed through the artistic night “ROX30 Concert: Rising in Brilliance," taking place on May 30 at the National Convention Center. This is one of the most anticipated highlights in the series of activities celebrating 30 years of Creating – Reaching Further of ROX Group.
“ROX30 Concert: Rising in Brilliance" is where the spirit of beautiful living of ROX people is retold through music and shared emotions.
Featuring many renowned artists and staged as a multi-sensory experience, “ROX30 Concert: Rising in Brilliance" has attracted attention since its announcement with a series of highlights, including modern artistic lighting performances, a meticulously choreographed opening act, a grand musical inspired by international productions recreating the Group's development journey, and specially designed musical moments celebrating the 30-year milestone.
“The first revealed images already show a modern stage infused with technology and emotional depth. That makes me even more eager to experience the program in person and immerse myself in the special atmosphere of the Group's 30th anniversary celebration," stated Mr. Duc Anh, an employee of ROX Group.
“ROX30 Concert: Rising in Brilliance" will be a place where emotions surrounding companionship, gratitude toward generations of leaders and employees, and pride are shared in a truly distinctive way. The values of beautiful living will not be conveyed through slogans, but through music, emotions, and the connection between people.
After 30 years of Creating – Reaching Further, the values that shape the ROX identity are not only reflected through projects and growth milestones, but also present in the way each employee lives, works, and shares with the community.
That is also the source of energy that has connected thousands of employees, empowering them to continue writing new chapters together through kindness, responsibility, and the aspiration to contribute to the community and society.