The artistic evening “ROX30 Concert - Rising in Brilliance" offered an emotional perspective on ROX Group's 30-year journey of Creating – Reaching Further. Throughout that journey has been the aspiration to bring the intelligence, resilience and pioneering spirit of the Vietnamese people further through inner strength, integrity and an unwavering commitment to progress.
A Symphony of Memories, Light and Vietnamese Aspiration
Held at the National Convention Center on the evening of May 30, “ROX30 Concert - Rising in Brilliance" was staged as an artistic epic recounting ROX Group's 30-year development journey. Throughout the program, audiences were guided through two chapters, “Brilliance of Excellence" and “ROX Reaching Further," where the past, present and future were seamlessly connected in a continuous flow.
The world-class music and lighting experience offered an emotional perspective on ROX Group's 30-year journey of Creating – Reaching Further.
The concert's signature musical theatre performance recounted ROX Group's 30-year journey of Creating – Reaching Further. The languages of symphonic music, contemporary music, stage technology and choreography were brought together to portray the journey of individuals driven by a spirit of creation, constantly transforming challenges into opportunities and commitments into trust.
The signature musical theatre performance combined symphonic music, contemporary music and stage technology to tell the story of the Group's journey of overcoming challenges and building trust.
The stories told on stage not only reflected the development journey of an enterprise but also evoked the enduring aspiration of generations of Vietnamese people to rise and thrive.
The Board of Directors and employees of ROX Group took to the stage to celebrate the Group's 30th anniversary.
ROX30 Concert served as a tribute to and celebration of the contributions made by the entire workforce and generations of ROX Group employees. During the event, leaders and long-serving employees on stage joined thousands of audience members in singing a birthday song for ROX's 30th anniversary and embracing a new journey powered by strong inner strength.
Renowned artists delivered inspiring and memorable performances.
The appearances of Dong Hung, Duong Hoang Yen, (S)TRONG Trong Hieu and SOOBIN brought successive waves of emotion, mirroring the very rhythm of the enterprise's journey.
The moment SOOBIN joined voices with the entire audience in the song “Vinh quang dang cho ta" (roughly translated as “Glory Awaits Us") brought the evening to a close with a powerful symbol of connection, continuity and the enduring aspiration to move forward.
From Vietnamese Roots to a Global Vision
Originating from a footwear manufacturing plant exporting to 25 countries in 1996, after three decades of development, ROX Group has evolved into a diversified ecosystem with a strong presence across urban development, industrial parks, hospitality and resorts, services and energy, steadily affirming its position on the path of international integration.
After three decades, the most valuable asset of ROX Group remains its people.
Reflecting on the 30-year journey, Ms. Nguyen Thi Nguyet Huong, Founding Chairwoman of ROX Group, shared that the Group's greatest source of pride lies not in its buildings, projects or growth figures, but in its people—the generations of employees who have stood together through challenges to build the ROX identity of today.
“Thirty years have passed with many challenges and changes. Yet one thing has never changed. That is our mission of creating shared prosperity, our aspiration to create better values for life, communities and people. It is the business philosophy we have pursued since the earliest days of our journey, one that has guided us throughout the years and will continue to serve as our compass for the road ahead," said the Group's Founder.
From a startup enterprise established during the early years of Vietnam's economic opening, ROX Group has grown alongside the transformation of the Vietnamese economy. Along that journey, a pioneering spirit, adaptability in the face of change and the determination to continually surpass limitations have become core values cultivated through generations of ROX people.
Individuals who have spent many years with ROX came together on stage to celebrate the Group's 30th anniversary.
As Vietnam enters a new phase of development marked by a strong aspiration to rise, ROX Group's 30-year milestone is not only an opportunity to reflect on the journey completed, but also a gateway to greater ambitions ahead.
Thirty years is not a destination, but the starting point of an even greater journey. ROX Group believes that as long as it remains steadfast in its spirit of creativity, pioneering leadership and dedication to contribution, no limit can stand in the way of a united team driven by aspiration.
Amid the momentum of a Vietnam confidently stepping into a new era of development, the aspiration to rise in brilliance continues to be nurtured by individuals who dare to think big, explore new horizons and persistently create lasting value. It is the belief that through intelligence, resilience and a pioneering spirit, Vietnamese people can create values of international significance and contribute to a dynamic and prosperous Vietnam.