In the digital era, technology has become the key determinant of service quality in real estate management and operations. Businesses in this field are actively updating new technological trends to elevate resident experiences and optimize project operations.
Proptech – The New Competitive Advantage
Upon discovering a spilled bubble tea cup staining the hallway on the 16th floor, Mr. Tuan Linh promptly used the S-Plus app on his phone to report the incident to the management team of Gold Silk Tower (Ha Dong). Within just five minutes, the building's cleaning staff arrived to address the issue.
The integration of modern technology into building management and operations enables residents' feedback to be swiftly received and resolved by the management team, thereby enhancing satisfaction with condominium services.
According to the latest report by Savills, customers' search for living or working spaces is influenced by multiple factors, with price not being the sole consideration. This is particularly evident among those seeking to move to higher-quality buildings. This shift necessitates that developers and property management firms adapt flexibly to strengthen their project's competitive edge.
Experts affirm that the adoption of property technology (proptech) in management and operations will be a prominent trend in 2025. Proptech delivers exceptional value to investors, management units, and residents alike.
For investors, technology optimizes operational costs, enhances brand value, and boosts a project's competitiveness. For example, implementing FM solutions to optimize the lifecycle of assets and equipment can help developers and building management teams maximize 25% of usable space and reduce operational costs by 20%.
Goldseason Urban Area is one of the residential projects where TNPM has invested in the FM system to optimize real estate space utilization
For residents and users, proptech provides a convenient, safe, and efficient living and working experience with smart space management features, online payments, amenity booking, and rapid request handling via mobile applications.
A consumer sentiment and real estate trends report by PropertyGuru at the end of 2024 reveals that 50% of young individuals aged 22-29 highly appreciate the application of technology in property management and will prioritize living spaces equipped with smart amenities.
For property management units, technology adoption enhances work efficiency, standardizes processes, and enables data-driven decision-making.
Keeping Up with and Adapting to Market Trends
In recent years, smart building management systems, intelligent resident management software, and asset management platforms have been widely implemented in mid- and high-end real estate projects in Vietnam. Property management companies continue to update technological trends to establish unique competitive advantages.
Centralized image monitoring at TNPM's operation control center in a large-scale residential community
Mr. Doan Thanh Son, head of the management board of GoldSeason Tower, Hanoi, shared an incident where a resident forgot to turn off their stove before leaving home. Fortunately, thanks to smart management solutions, the TN Property Management (TNPM) team promptly detected and resolved the issue, preventing a potential fire hazard.
A representative from TNPM stated that the company has been at the forefront of digital transformation in property management, continuously updating and integrating new technological solutions.
One of TNPM's standout innovations is the S-Plus application – an intelligent resident management platform. This application allows residents to conduct online transactions such as paying service fees, booking amenities, submitting repair requests, and tracking request progress. In 2025, TNPM plans to launch an upgraded version of S-Plus with enhanced features aimed at improving customer experience, optimizing management, and increasing revenue generation.
In every managed project, TNPM continually upgrades systems such as Car Parking, AI-integrated Smart Security, and Access Control to enhance user experience and ensure maximum safety for residents and assets.
TNPM consistently prioritizes the digital optimization of building technical systems to improve operational efficiency.
As a subsidiary of ROX Key (Stock symbol: TN1), TNPM benefits from an extensive ecosystem, collaborating with other entities to offer a comprehensive range of services. This allows TNPM to flexibly meet diverse customer needs, including cleaning, security, technical maintenance, landscaping, and environmental management. The company also frequently partners with TNTech within the ecosystem to develop customized technology solutions, thereby enhancing project value and optimizing operational costs.
Additionally, TNPM actively measures resident satisfaction and listens to feedback to implement essential value-added services such as electronic device maintenance, waterproofing, pest control, and home cleaning.
In a landscape where customers increasingly prioritize experience and technology, smart property management solutions not only elevate living standards but also contribute to the sustainable value of each project. Pioneering companies like TNPM, which continuously adopt and innovate technology, serve as strategic partners for developers, delivering outstanding real estate value and attracting customers.
TNPM is a subsidiary of ROX Key Corporation, with brand endorsement from ROX Group. Currently, TNPM is responsible for managing various residential complexes, including Kosmo Tay Ho, La Casta Ha Dong, Goldsilk, Goldseason, and the S Goldmark City area, along with numerous shopping malls and Grade A office buildings. For more information about TNPM, visit: https://www.tnpm.vn/ |