On December 11, 2025, in Bangkok, Thailand, ROX Lease Investment and Asset Leasing Joint Stock Company was officially announced as the winner at the Dot Property Southeast Asia Awards 2025 in the category “Best Innovative Real Estate Service Firms Southeast Asia 2025".
Representative of ROX Lease receiving the award from the Organizing Committee of the Dot Property Southeast Asia Awards 2025
Affirming Position – Strategic Vision
The Dot Property Southeast Asia Awards is one of the region's most prestigious awards, recognizing pioneering real estate enterprises in innovation and technology application, and serving as a testament to ROX Lease's leading capabilities and strategic vision in the international market.
The award honors outstanding real estate enterprises across Southeast Asia based on criteria including innovation, operational efficiency, service quality, and positive community impact. Winning the “Best Innovative Real Estate Service Firms Southeast Asia 2025" category recognizes the relentless efforts of ROX Lease (formerly TNL Lease Property and Investment Joint Stock Company) in service innovation, while affirming the position of Vietnamese enterprises on the regional real estate map.
Representative of ROX Lease delivering remarks at the Award Ceremony
Speaking at the ceremony, the ROX Lease representative receiving the award, Ms. Nguyen Hai Ha, Director of Communications and Marketing, ROX Group (of which ROX Lease is a member), said, “This award is a testament to ROX Lease's strategic innovation journey and continuous creativity. We will continue to develop a comprehensive real estate service ecosystem, delivering optimal value to customers and investors."
ROX Lease currently manages and leases large-scale areas across office buildings, shopping centers, and warehouses, while aiming to expand its scale and optimize its comprehensive service ecosystem in the coming years. Winning this international award serves as an important motivation for ROX Lease to further affirm its position as a pioneer of innovation in the Southeast Asian real estate services industry.
The “Best Innovative Real Estate Service Firms Southeast Asia 2025" award is clear evidence of ROX Lease's continuous progress, from technology application and new product development to the construction of a comprehensive service ecosystem. ROX Lease not only delivers tangible value to customers and investors, but also contributes to elevating the standards of Vietnam's real estate services on the international stage.
A Comprehensive Service Ecosystem
ROX Lease provides facilities that affirm its pioneering position in developing a comprehensive real estate ecosystem
ROX Lease is a market pioneer with its All-in-one Real Estate Solution model, integrating a full spectrum of services from management, operations, and leasing to investment consulting and project development. The company places strong emphasis on technology application and digital transformation to optimize tenant experience, enhance operational efficiency, and drive profit growth for investors.
ROX Lease's standout solutions include: intelligent operations and leasing management based on market data; retail business strategy analysis and revenue optimization; professional tenant management ensuring balanced interests between investors and tenants; product development consulting, project management, marketing strategy development, and customer care.
As a result, ROX Lease has built an integrated, diverse, and professional real estate service ecosystem, meeting demands ranging from Grade A offices, shopping centers, and industrial warehouses to various real estate amenities.
Notable projects operated by ROX Lease include a chain of Grade A office developments in major cities. The ROX Tower Nguyen Chi Thanh, ROX Tower Lang Ha (Hanoi), and ROX Tower Nguyen Cong Tru (HCMC) have become preferred choices for enterprises thanks to their prime locations, modern designs, and optimal amenities.
In 2025, ROX Tower Goldmark City was officially launched, marking an important milestone in ROX Lease's luxury office development strategy. The workspace is designed with flexibility and integrated smart technologies, creating an ideal working environment while enabling seamless connectivity with internal and external amenities, meeting the increasingly sophisticated needs of modern enterprises.
ROX Tower Goldmark City marks an important milestone in ROX Lease's luxury office development strategy
Beyond offices and shopping centers, ROX Lease also develops other types of rental real estate to diversify revenue streams and better serve market demand.
One of the factors that differentiates ROX Lease is its diverse real estate amenities, which help optimize user experience and investment value. Amenities such as swimming pools, parking basements, LED building advertising, ATM systems, and vending machines generate additional revenue while capturing the attention of millions of potential customers every day.
These amenities not only enhance tenant experience but also reinforce ROX Lease's pioneering role in developing a comprehensive real estate ecosystem, catering to the diverse needs of enterprises, retailers, and modern urban residents.