For nearly three decades, ROX Group has chosen the path of sustainable development—creating dream-worthy living spaces, industrial parks that generate livelihoods, and vast green energy fields—spreading the spirit of beautiful living and continuous innovation to accompany the nation into the digital era.
Development Aligned with Community Goals
Every stage of a nation's growth needs enterprises driven by pioneering ambition. In step with the country's journey toward a modern, sustainable economy, the founders of ROX Group have always regarded prosperity not as a destination, but as an ongoing journey of relentless pursuit.
The spirit of “Thinking Big – Acting with Integrity – Continuously Contributing" has propelled ROX Group to become a multi-sector investment conglomerate after nearly three decades. Its ecosystem in urban and industrial development, services, and finance has always been closely tied to social values and community-oriented goals.
Hundreds of modern urban areas featuring comprehensive amenities and vibrant community activities are contributing to an elevated standard of living across 34 provinces and cities nationwide.
Creative community engagement initiatives bring joyful and meaningful experiences to residents of ROX's urban developments
Fourteen industrial parks are generating livelihoods while progressively transitioning toward ESG standards.
Three solar energy projects help reduce emissions and contribute to Vietnam's national Net Zero target.
A chain of smart hotels, shopping centers, and modern office towers offers contemporary living, working, and leisure experiences.
Every project developed by ROX Group carries a deep aspiration—to establish new standards and join hands with the community in building a better life every day.
A ROX Group representative stated, “Beyond business success, ROX Group aspires to create values that are refined, meaningful, and aspirational—contributing to a new lifestyle and standard of living for the community. We are committed to delivering world-class products and services alongside innovative social responsibility programs that generate positive change for society."
ROX Group's persistent efforts have made it a role model for a new generation of pioneering enterprises, honored among the “Top 40 Outstanding Enterprises" representing 40 years of national innovation.
Pioneering in the Digital Era
To continue advancing with the nation in the digital era, ROX Group has been at the forefront of building an enterprise powered by technology, governed by data, and developed through culture.
Digital transformation is now the driving force propelling ROX's acceleration in this era of national growth
Over the years, the Group has proactively digitalized its entire management ecosystem—from enterprise resource planning (ERP) and facility management (FM) systems to AI chatbots and self-developed technology solutions. Through a comprehensive digital transformation strategy, ROX is building an intelligent management platform that applies data across all processes—from strategic planning and human resources to finance and customer care.
Alongside technology investment, the Group has also cultivated a digital corporate culture where every member is encouraged to innovate, learn, and adapt flexibly. In this way, the ROX team has become the core engine—the “living processor"—of the Group's modern operating system.
ROX Group is also progressively developing an intelligent ecosystem encompassing urban areas, industrial parks, services, and energy. Every digital advancement is directed toward enhancing customer experience and creating meaningful value for the community and society.
Inspiring Through Human-Centered Values
Alongside business and innovation efforts, ROX consistently integrates social responsibility into its journey.
Through its ROX Share community initiative, the Group has implemented numerous meaningful programs such as building and repairing schools in remote areas, awarding scholarships to underprivileged students, constructing bridges and solidarity houses, donating gifts to low-income families and former youth volunteers, caring for heroic Vietnamese mothers, supporting disaster-affected communities, and organizing tree-planting campaigns.
Inspired by the Group's spirit of beautiful living, ROX employees enthusiastically participate in humanitarian blood donations, “Zero-VND Meal" volunteer cooking, post-storm cleanup, river waste collection, and used battery recycling to protect the environment.
Each drop of donated blood reflects an act of kindness that spreads far and wide
In the near future, ROX Group will continue integrating key priorities from the United Nations' 17 Sustainable Development Goals (SDGs) into its daily operations.
Beyond traditional CSR, ROX views inspiring a culture of beautiful living as its long-term mission. Over the past year, the Group has partnered with the Hanoi Symphony Orchestra and Ho Guom Opera House to bring classical music closer to the Vietnamese public. Most recently, members of the ROX Group ecosystem joined in organizing the 2025 Mid-Autumn Festival celebrations across its nationwide urban developments.
ROX Group also helps spread the spirit of beautiful living through emotionally resonant melodies
Remaining steadfast in its commitment to creating beneficial and convenient values and inspiring through sustainable contributions to the community and the nation, ROX Group was once again honored with the Inspirational Brand Award at the APEA 2025 for the second consecutive year.
As it enters a new phase of growth, ROX Group continues to prioritize digital transformation and customer experience enhancement—solidifying its leadership in Urban and Industrial Development, Services, and Finance. Its ambition to reach the global stage will serve as a driving force, propelling the Group to new heights and spreading Vietnamese values to the world.