On the occasion of International Children's Day, the “ROX Share – Bus of Love" visited the Vietnam National Hospital of Pediatrics. Through heartfelt acts of sharing, ROX Group continues to spread a spirit of humanity and a beautiful way of living to its employees, customers, and the broader community.
On the morning of May 30, 2025, the Trade Union of ROX Group visited and presented gifts to 20 underprivileged pediatric patients currently receiving treatment at the Vietnam National Hospital of Pediatrics. The total value of the support amounted to VND 100 million.
This activity is part of the campaign to promote the spirit of living beautifully in anticipation of ROXMei 2025 – the Group's traditional celebration – and extends the series of ROX Share – Sharing Love programs led by the Group.
The ROX Share program brings love to the Vietnam National Hospital of Pediatrics.
According to representatives from the hospital, the supported pediatric patients are all severe cases from remote mountainous provinces. The gifts delivered by ROX Group just ahead of International Children's Day on June 1 offer encouragement and love to help the children bravely overcome their illnesses.
A representative from ROX Group said, “Today's gifts are the result of hundreds of kind and 'beautiful living' acts by ROX Group employees throughout the past month of May. We believe that each act of sharing, no matter how small, can inspire hope and strength for the children. We will continue to expand the ROX Share community activities as a part of ROX Group's living and working culture, in order to spread love, responsibility, and the aspiration to live beautifully throughout the community."
ROX Group representatives present gifts to patients' families on the morning of May 30.
ROX Share is ROX Group's annual program, encompassing two action branches, “Sharing Love" and “Accompany You to School." The Group has implemented hundreds of community-oriented programs, focusing on three key areas: education, healthcare, and emergency relief, with a total funding of hundreds of billions of VND.
Over the years, ROX Group has stood alongside children nationwide through scholarship programs, school construction and renovation, book donations for green libraries, financial aid for children in SOS villages, and support for pediatric patients in frontline hospitals such as the National Hospital of Obstetrics and Gynecology and the Vietnam National Hospital of Pediatrics.
The Group also extends care to vulnerable groups through practical initiatives such as Tet gift-giving, building Great Solidarity houses, constructing rural bridges, and more. Programs honoring Heroic Vietnamese Mothers and supporting the families of war invalids, martyrs, and former youth volunteers have become enduring hallmarks of ROX's culture of sharing.
In parallel, ROX Group encourages employees to promote a beautiful lifestyle through meaningful community bonding activities such as blood donation drives, cooking for charity, fundraising walks, and contributions to support colleagues and fellow citizens in need.
Thus, humanistic values are gradually becoming a core aspect of ROX culture and behavior. For ROX Group, living beautifully is not merely about appearance—it is defined by compassionate behavior and the shared responsibility toward the community.
Through persistent and sincere actions, ROX Group is shaping a journey of beautiful living—where every individual is inspired toward kindness, and every organization becomes a foundation for sharing, enabling the community to grow sustainably together.