At the General Meeting of Shareholders on April 17, 2025, ROX Key approved an ambitious growth strategy, leveraging data as the driving force to boost revenue during the 2025–2027 period.
Strategy to Transform Data into Revenue
Accordingly, ROX Key targets an average annual revenue growth rate of 15.6% for the 2025–2027 period, aiming to reach a scale of VND 1,488 billion by 2027. This is seen as an ambitious yet entirely feasible strategy based on the company's solid and sustainable development foundation in recent times.
The General Meeting of Shareholders of ROX Key elected the Board of Directors for the 2025–2030 term and approved many important resolutions.
In this era of technological explosion, data has become a strategic resource that plays a decisive role in the sustainable development of enterprises. The market research unit “Research and Markets estimates that Vietnam's data economy will reach a value of USD 1.03 billion by 2028, a significant increase compared to USD 561 million recorded in 2022.
Therefore, the Board of Directors of ROX Key has identified data not only as an operational support tool but also as a core element to drive innovation in business models, optimize governance processes, and expand competitive capabilities. The in-depth, verified data within the ROX Key ecosystem is gradually becoming a gold mine helping the company expand its customer base and enhance business efficiency.
To prepare for transforming data into revenue, ROX Key has pursued a digital transformation roadmap for many years, focusing on the concurrent development of two key capabilities: Optimization and Transformation.
By the end of 2024, the BRAVO ERP project had upgraded the ERP module for the Bravo accounting software, enabling synchronization and consolidation of information on budgeting, finance, assets, etc., across the entire holdings—enhancing management efficiency as well as supporting ROX Key's consolidation and expansion strategy in the future.
Alongside building and enhancing digital governance tools, the company also prioritizes the enhancement of technological capabilities among its workforce. TNPM was the unit selected to implement the project to improve nine digital transformation capabilities and has completed 98% of the targeted objectives.
TNTalent—a member of the ecosystem—is taking the lead in developing a comprehensive HR Tech solution aimed at fully modernizing human resource management. Meanwhile, TNTech is responsible for investing in and operating key technology projects within the ecosystem, while also proactively developing a variety of intelligent digital solutions to meet the diverse operational and management needs of member units.
In 2024, by intensifying data utilization across the ecosystem, ROX Key members recorded impressive new customer growth figures. TNPM led the group with a 252% increase in new customers.
Leadership by Example, Spreading a Digital Culture
To maintain its growth momentum, the company will continue investing in digital transformation projects, upgrading data analytics systems, and training a digital workforce. In particular, ROX Key's leadership will play a pioneering role in implementing the strategy, promoting digital leadership, and inspiring all employees.
Training human resources is a key strategic direction of ROX Key.
In addition, optimizing operating costs and creating new value-added services tailored to current customer needs has also been identified as a key focus.
After more than a decade of investment, development, and continuous expansion, ROX Key has gradually established comprehensive core competencies across the fields of property management and operations, human resources services, technology, marketing communications, and customer loyalty management.
Acting as a connector and synergy driver across the entire ROX Group ecosystem, ROX Key continuously upgrades service quality, integrates digital technology, and optimizes processes to deliver high-quality and sustainable living experiences to customers and the community.
ROX Key will connect and amplify the collective strength of the entire ROX Group ecosystem.
The data-centric strategy—with strong shareholder consensus—is a strategic turning point, opening a new chapter with the expectation of breakthrough growth, ready to seize every opportunity from the digital economy.