Throughout its development journey, the mission of creating convenient and beneficial values has consistently served as the guiding principle for all activities of ROX Group. The company provides high-quality products and services while encouraging customers and the community to pursue a civilized lifestyle that is harmonious both physically and spiritually.
After nearly 40 years of reform, our country now has nearly ten thousand private enterprises in operation, many of which have been established for decades, employing thousands of workers and generating annual revenues of trillions of VND. To build a strong business, in addition to the leadership talent of the captain at the helm, it also requires a business philosophy that “touches" every employee, motivating the entire collective to confidently move forward. This is the story of ROX Group – a multi-industry corporation that has spent 29 years building and growing with the mission of “Creating Convenient And Beneficial Values For Life."
The Journey of Creating Convenient and Beneficial Values
The 6th National Congress of the Communist Party in December 1986 introduced a comprehensive reform policy for the country, laying the foundation for breakthrough thinking and a spirit of daring to think, daring to act, especially in economic development. ROX Group, formerly known as TNG Holdings Vietnam, was established ten years after the country began implementing the reform policy, originating from a transformation in thinking and the desire to contribute to nation-building. ROX Group's initial business field was the processing of exported footwear, which created jobs for thousands of workers and generated millions of US dollars in export value.
Right from the outset, ROX Group identified business as being tied to improving community life and addressing social issues. This was also the origin of the spirit of creating convenient and beneficial values that the Group has consistently pursued. Throughout its development, the mission of creating convenient and beneficial values has always been the guiding light for all business directions and operations of the enterprise.
“Convenient and Beneficial" – a simple phrase that carries multiple layers of value which the company strives to pursue, aiming to enable individuals and communities to experience a better, more civilized life. The mission of “Creating Convenient And Beneficial Values For Life" is realized through three layers of value: Living Beautifully – spreading humanistic spirit, acting kindly and responsibly towards the community, society, and the environment; Living Meaningfully – delivering superior products and services, encouraging and inspiring a lifestyle that balances physical and mental well-being; and Living Luxuriously – applying international standards in governance, operations, and product/service development. The products and services encompassing the essence of Living Beautifully – Living Meaningfully – Living Luxuriously are the vivid embodiment of the convenient and beneficial values that ROX creates.
For employees, convenient and beneficial values mean creating a happy working environment where staff are empowered to realize their potential and are given opportunities to become the best version of themselves. For customers and partners, these values are reflected in each product and service, delivering new and meaningful experiences that resonate with the heart. For the community, convenient and beneficial values contribute to building a civilized and compassionate society, where responsible behavior helps nurture shared values.
“Convenient and Beneficial" – More Than a Philosophy, It Is an Action Guideline
From its initial business sector, ROX Group had the opportunity to expand into industrial real estate, housing development, hotels and resorts, energy, and more. In every sector, the enterprise focuses on creating quality products that align with contemporary trends to work with customers and the community in building a civilized and better life, laying the foundation for sustainable development.
In housing projects, ROX Group is a real estate developer that boldly departs from the notion of apartment buildings as mere clusters of enclosed walls or deep, narrow corridors. Instead, the Group pioneers the concept of “urban areas" – spaces rich in utilities and vitality, full of light and joyful smiles, connecting a community of civilized residents who share a positive lifestyle. ROX Group's first urban development, launched in 2017 in the west of Hanoi – Goldmark City – is a testament to this vision.
In the field of industrial real estate, the Group has taken the lead in developing smart solutions to green traditional industrial zones, offering convenience to international investors on the path toward ESG and accompanying localities in sustainable economic development. ROX Group's products continue to be improved and upgraded in quality to provide customers and partners with a balanced living and working environment – both physically and spiritually.
In expanding into the service sector, the Group always prioritizes the application of technology and international standards in governance and operations, turning every experience into a connection between people and people, between the enterprise and the community.
Since rebranding as ROX Group in January 2024 with a global vision, the Group aims to deliver world-class standards to customers and partners, from luxurious living spaces to exceptional experiences. This “Living Luxuriously" spirit is realized through iconic product lines and rare experiential events. Since the beginning of the year, ROX Group has partnered with the Hanoi Symphony Orchestra to bring the beauty of classical music to the community.
The system of convenient and beneficial values is also demonstrated through the Group's commitment to the community via numerous charitable programs and CSR activities under the name ROX Share. Evidently, in every endeavor, the company proactively initiates and implements humanistic and beautiful living values, wholeheartedly pursuing this spirit.
More than anyone else, the mission of creating convenient and beneficial values must be deeply ingrained in every employee, shaping their way of thinking and guiding their actions. For this reason, the annual summer event “ROXMei Traditional Day" is an important occasion to strengthen and spread this spirit among thousands of staff members.
The 29-year milestone marks a significant leap in ROX Group's journey of creating convenient and beneficial values for life. Urban areas filled with laughter, green and modern industrial parks, solar farms delivering clean energy… all come together to compose a vibrant symphony of life, brimming with hope. These resonating melodies have told, are telling, and will continue to tell the beautiful story of ROX – a story of bringing convenient and beneficial values to every place.