Innovation & Benefits

Formerly known as TNG Holdings Vietnam, ROX Group has embarked on a new phase of growth with numerous objectives in sight. Investing heavily in the foundation of people and technology is the Group's decision.

ROX Group leaders share plans to train people, invest in culture and technology development at HNKD 2024.

Updating human resource capacity according to the contemporary context

Beyond all comparison, the 4.0 technological revolution presents both prospects and obstacles. Automation, cloud computing, big data technology, and artificial intelligence are generating entirely new business and operational models. Data is now an exceedingly valuable asset for any organization. Customers are becoming more discerning and expect intelligent products and services. This necessitates that organizations and their executives adjust flexibly to multidimensional market changes.

During the 2024 Business Conference, a representative from ROX Group stated, People and technology are the two fundamental pillars in the 4.0 era. Hence, our investment emphasis is directed towards these two platforms. An organization can establish a robust internal strength by ensuring that its personnel are well-informed about the latest developments, constructing technology upon a firm foundation, and keeping abreast of current trends.

Special training course built specifically for ROX Group leaders.

ROX Group makes substantial investments in its personnel by implementing initiatives that enhance the overall capabilities of the team. Employees are committed to developing their professional capacities via department-specific online and offline training programs. Vision and leadership capacity training is provided to middle-level management leaders, who are also surveyed for competency deficits and provided with training programs to address those gaps. Regarding senior executives, ROX Group collaborates with McKinsey, a global management consulting firm, to develop a tailored in-depth training program.

In addition, ROX Group fosters the growth of its employees by constructing a positive corporate culture. Initiated 28 years ago, the ROX cultural flow has been formally established from a management standpoint since 2019, and is undergoing further refinement in preparation for the release of the ROX gene version in May 2023. The three fundamental values of Integrity - Proactive Responsibility - Effectiveness to The End that comprise Gen ROX are an effective means of uniting the team in pursuit of a common objective. Additionally, these are values upon which every Group employee should reflect and strive for growth. 

Integrity will be an effortless breath, a sense of accountability will perpetually be present, and an unwavering dedication to achieving optimal work efficiency will result from the infusion of cultural values into the team's consciousness. Then and only then will culture serve as the foundation of the organization's performance, stated the head of the culture department at ROX Group. 

An essential aspect of human resource investment at ROX Group is the provision of digital leadership thinking. In order to accomplish this, corporate culture connects individuals with technology. An atmosphere of interconnectedness fosters a shared understanding of the dynamic corporate landscape and inspires members to cultivate a digital-oriented mindset.

Resource flexibility and cost optimization using technology

ROX Group's Director of Technology, Mr. Bui Quoc Khanh, stated that the organization is still in the process of constructing foundational systems, encompassing technological platforms that enable cost optimization and resource flexibility, as well as applications that facilitate daily operations.

On the basis of Gartner's assessment model, ROX Group has enhanced and constructed a unified architectural model for each system, allocating resources in accordance with the operational and managerial objectives of each division.

The Group, for instance, is in the process of developing the second phase of a centralized customer data system and loyalty application for the SOJO Hotels hotel chain. By investing in technology, SOJO Hotels is able to gain a deeper understanding of its clientele and implement a variety of appealing and functional incentive programs that elevate the customer service experience at each touchpoint.

A guest is checking in at SOJO Hotels.

ROX Group concentrates on digitizing sales management and expanding experience with the comprehensive SSM operations management platform and DO schedule management in the real estate industry. Moreover, this organization conducted a pilot program for digital transformation in sales channel management.

A portion of the capital of ROX Group is allocated to intensive investments in the digitization of human resource management and training. Hundreds of training courses was made available on online platforms by 2023. Labor productivity measurement technology platforms are prepared to implement the monthly measurement of employee KPIs starting in 2024.

Moreover, ROX Group develops capabilities for utilizing AI to analyze customer behavior, generate data-driven warning models for risk management, operations, and administration, and so forth.

In the context of enduring business values such as people and technology, ROX Group is able to effectively respond to market fluctuations through substantial investments in these components. ROX Group will be able to continually generate an increasing number of positive values for the community and society with the assistance of these platforms' robust launch pads.