ROX Group's remarkable brand repositioning strategy and initiatives to solidify its local and international standing have enabled it to secure a place on the prestigious lists of “Corporate Excellence Award and Inspirational Brand Award at the Asia Pacific Enterprise Awards (APEA) 2024.
In its 17th year, APEA 2024 is conducted with the subject Celebrating Inclusive Entrepreneurship. The award recognizes exemplary enterprises and leaders that have positively impacted sustainable socio-economic development and advocated for inclusive entrepreneurship within the contemporary context of the Asia-Pacific region.
ROX Group has been awarded the title of “Corporate Excellence Award for the fourth consecutive year. After nearly one year of development, ROX Group has emerged as an inspirational brand that is highly esteemed by the judges.
The representative of ROX Group received the Corporate Excellence Award
The representative of ROX Group received the Inspirational Brand Award
2024 Brand Transformation Mark
As of January 2024, TNG Holdings Vietnam, a diversified organization, has formally rebranded itself as ROX Group Joint Stock Company (ROX Group). During the introduction ceremony of the new brand, ROX Group unveiled a robust transformation plan aimed at sustainable development.
As an investment consortium in Urban Development, Industrial Parks, Services, and Finance, ROX Group will cultivate its sub-brands in a cohesive, comprehensive, and harmonic way to enhance and complement one another, so augmenting the total brand value of the parent brand ROX.
TNG Holdings Vietnam announced to change its brand to ROX Group in early 2024.
In 2024, ROX Group grows into new categories to capitalize on the steadily recovering real estate market. The Group not only sustains its presence and brand in major cities like Hanoi and Ho Chi Minh City but also aggressively invests in the development of housing and industrial parks in inter-provincial cities.
ROX Group provides adaptable urban solutions tailored to the economic, geographical, and cultural attributes of each region. Despite several economic upheavals, ROX Group continues to uphold its status with extensive projects throughout 52 out of 64 provinces and cities.
Conversely, the establishment of a holistic ecosystem including operations management, leasing, financial advice, technology, and human resources has provided customers with an all-encompassing solution.
In conjunction with a complete corporate plan, ROX Group facilitates digital transformation and cultivates experiences. The Group has developed a customer data management platform encompassing CDP and VOC (Voice of Customer), among others. Subsequently, it significantly enhanced consumer interactions across both online and physical platforms. The company started its entry into the worldwide market via collaboration, development, and investment initiatives with overseas partners.
Creating values of convenience and benefits for life
ROX Group has a company strategy that integrates the resolution of community and social issues, producing quality goods and services to meet consumer and investor demands, while delivering significant value to areas. Urban regions, industrial parks, and hotels supported by ROX provide complete urban planning solutions that attract foreign direct investment and promote tourism.
Consequently, member brands such as ROX Living, ROX Key, TNPM, TNTech, and SOJO Hotels are seeing consistent growth and are well-regarded in Vietnam.
ROX Group implements ESG standards throughout all corporate operations to achieve sustainable development objectives. The Group formed a subsidiary, TNPower, to invest in renewable energy sources, including wind and solar power. ESG is included into the operational solutions of smart industrial parks.
ROX Group pioneers in applying smart technology in industrial park management and operation.
The Group concurrently conducts several activities, including Earth Hour, battery collecting, tree planting, etc. to enhance staff understanding of environmental concerns.
In recent years, the ROX Share community activities have benefited thousands of needy individuals throughout Vietnam. Between 2021 and 2023, ROX Group allocated over 200 billion VND to support national Covid-19 programs, construct hundreds of houses for the impoverished, establish schools, provide bicycles, create book libraries, assist disadvantaged children in attending school, award scholarships to academically outstanding low-income students, care for heroic Vietnamese mothers, and distribute gifts to children in hospitals and SOS Children's Villages. Recently, the Group has collaborated to assist those impacted by Typhoon Yagi and flash floods in the North in reconstructing their lives.
ROX Group representative said, “At ROX Group, we advocate for the principles of Humanity, Innovation, and Internationality in all endeavors, aiming to provide maximum convenience and harmonized advantages for all partners and customers. ROX Group, focused on fostering growth via the development of a people-centric ecosystem, prioritizes its environmental and societal benefits while consistently exhibiting its commitment to the community.
ROX Group continues to lead in innovation, delivering best integrated solutions for clients and enhancing quality of life for individuals and society.