In the digital age, when people interact more through screens, care, empathy, and human connection have become vital foundations of happiness. As an urban developer, ROX Group is striving to “cultivate happiness" for residents through a series of community engagement activities that inspire sharing and promote a culture of gracious living.
Happiness Comes from Connection
In the 18th Congress Document of the Hanoi Party Committee (2025-2030 term), “happiness" was, for the first time, included among the city's development indicators toward 2030. This marks not only progress in urban governance thinking but also a declaration of a comprehensive human-centered development vision — one that aspires to a civilized, livable, and happy capital city.
In the past, the development of a city was often measured by GRDP growth or the modernity of its infrastructure. Today, however, the true measure lies in the quality of life and the sense of happiness among its people.
Intergenerational connection among residents is part of the happiness index
Renowned architect Jan Gehl once said, “Happy cities are not defined by skyscrapers but by how people feel, connect, and live together every day." Thus, the competitiveness of modern cities today no longer rests on economic scale or technological advancement but on cultural depth, identity, and community cohesion.
Yet a paradox has emerged: as living spaces grow taller and more enclosed, neighborhood relationships become increasingly distant. Face-to-face conversations are being replaced by messages, apartment group chats, and fleeting “likes" on social media—or polite nods exchanged during 30 seconds in an elevator. This trend diminishes the happiness index, a measure reflecting joy, safety, and social connectedness.
Therefore, in the era of urbanization and digitalization, community connection, spiritual well-being, and social safety must be regarded as the three pillars of genuine quality of life—turning happiness from a subjective concept into a quantifiable index.
To achieve this sustainably, authorities need the collaboration of citizens, social organizations, and businesses. Among them, real estate developers and property management units serve as the “catalysts" that help shape community culture within each urban area.
With a vision to create livable cities, pioneering developers have gone beyond constructing modern, fully equipped buildings to also enrich the residents' spiritual lives and human connection. For an urban area to truly “live," its physical space must become a place that nurtures affection, sharing, and daily joy.
Developing Communities through Connected Experiences
When ROX Group first entered the field of urban development, it carried a vision to build urban areas filled with laughter and happiness for residents. Over more than a decade, that aspiration has guided ROX Group in illuminating numerous projects and creating happy homes for tens of thousands of residents.
To achieve this, alongside developing modern, well-equipped structures, the Group has also launched a variety of creative community activities—transforming its urban areas into destinations rich in experience and livability.
ROX Group accompanies residents through experiential and community bonding activities
Festive occasions such as the Mid-Autumn Festival of Reunion, Lunar New Year gatherings, and summer festivals for children have become seasons of experience and connection. Through its member companies, ROX has worked hand in hand with residents to foster an atmosphere of warmth and camaraderie, breaking invisible walls of distance and rekindling the spirit of sharing.
Activities such as running events in Nghe An and Tra Vinh, and children's swimming competitions have attracted large public participation, contributing to the formation of an energetic, health-conscious community.
Spreading positive energy through community running events
In addition, through activities such as tree planting, “waste-for-plants" exchanges, used battery collection, and donation drives for flood-affected regions, ROX Group helps cultivate responsible and compassionate living within its urban communities.
A ROX Group representative shared, “We develop communities based on three pillars — Culture and Arts, to allow residents to live amid emotion and aesthetic value; Health and Sports, to spread positive energy and togetherness; and Social Responsibility, to nurture kindness and a sense of community-minded living. Through these, residents gradually build pride in their place of living, feel that they are an essential part of the collective, and join hands to nurture good and sustainable values for future generations."
Satisfaction in every life experience is the truest measure of urban happiness. On its journey of “creating beneficial & convenient values," ROX Group continues to develop livable cities and nurture humanistic values — contributing to the spread of happiness and the enhancement of quality of life, goals that Hanoi and other Vietnamese cities are striving toward.