Amid the rhythm of modern urban life, festive seasons have become cherished occasions of joy and togetherness. They are not just times for decoration and celebration, but moments where residents come together to cultivate a culture of kindness and community. For ROX Group, every festival and community event is a way to nurture the “soul" of a truly livable urban area.
A Journey of Connection Through the Seasons
Ms. Tra My still vividly remembers the first Mid-Autumn Festival in 2017, when her family had just moved into S Goldmark City. In the courtyard, children joyfully paraded their lanterns while adults mingled, took photos together, and admired Vietnam's longest 3D Mid-Autumn mural. Through each passing season and every community activity, Ms. My and her neighbors have built countless fond memories—growing closer and more connected over the years.
By Mid-Autumn 2025, her child had grown up—baking mooncakes and painting masks for younger kids—while neighbors had become like family. Goldmark City has turned into a cherished part of every family's memory: a place where children grow up amid laughter, and adults find happiness and belonging in a warm, vibrant community.
Mid-Autumn Festival at Goldmark City – a meaningful occasion of reunion that connects generations of residents
Behind these joyful celebrations—whether Mid-Autumn festivals or Tet and Christmas gatherings—is the signature of ROX Group, a developer committed to cultivating beautiful and quality living values. Beyond Goldmark City, many urban developments by ROX Group across the country have also become hubs of community joy.
From traditional festivals like Lunar New Year, Mid-Autumn, and Christmas, to community running events in Nghe An and Tra Vinh, children's summer camps in Thai Binh and Bac Giang, as well as sports tournaments, charity drives, tree-planting days, and green-living initiatives—every program reflects a spirit of sharing and connection.
Community bonding run in Nghe An organized by ROX Living.
Through such initiatives, ROX Group not only builds modern, comfortable living spaces but also nurtures the “soul" of its urban areas—where residents bond, care for one another, and together foster a cultured and cohesive community. These seemingly small acts of connection have created the lasting vitality of urban developments bearing the ROX Group imprint.
Cultivating Civilized Communities in Livable Urban Spaces
According to sociologists, apartment buildings are merely the “hardware" of modern cities, while the “soul"—the true essence of living value—lies in the relationships between people. In many urban areas, once the doors close, residents tend to close themselves off too—less communication, less sharing.
For an urban area to be truly livable, it needs more than modern facilities; it needs a resilient culture of community and connection. Understanding this, from its earliest steps in urban development, ROX Group has always aimed to create vibrant neighborhoods filled with laughter and human warmth.
Residents joining hands to support storm-affected communities during Mid-Autumn 2025
Within this ecosystem, ROX Living and ROX Signature lead in developing residential and urban projects that emphasize green, sustainable, and innovative living standards. Meanwhile, ROX Key, with its member units TNPM, C-One, and Nhat Viet, serves as the “extended arm" that manages operations, cares for each community, and organizes meaningful engagement activities. Together, they form a complete circle—where residents are cared for both physically and emotionally, and take pride in belonging to their community.
Guided by its mission “Creating Beneficial & Convenient Values for Life," ROX Group views the handover of an urban area not as the end, but as the beginning of a journey to enrich residents' spiritual life. Over nearly three decades of development, with more than ten years devoted to Vietnam's urban growth, ROX has continuously innovated to elevate living standards, shape modern urban identities, and spread humanistic values nationwide.
As architect Jan Gehl, author of Cities for People, once said, “First comes life, then spaces, then buildings." Architecture may define physical space, but it is people—and how they connect—that give a city its soul. High-rise towers, vast parks, and bright city lights mean little without the warmth of community. ROX Group does not merely build living spaces—it nurtures communities, where every resident feels happiness within their home and takes part in shaping a beautiful, modern, and civilized urban lifestyle for Vietnam.