SOJO Hotels has rapidly become well-known in the hearts of guests who like discovering the charm of local culture thanks to always outstanding remarks on its architectural space and design approach.
“The fresh, imaginative design and architecture, as well as the local mark of Hoa Binh, have left a strong impression. The artwork and sculptures are influenced by the Hoa Binh hydropower facility, the grand Da River, and the vibrant culture of the Muong people.
“A multifunctional design space that incorporates the unique characteristics and everyday way of life of the Northwest community.
Image of hydroelectric dam at SOJO Hotel Hoa Binh
These are just a few of the many comments made about the design and architecture of SOJO Hotels, a brand that ROX Group developed with the aim of offering a lively living environment fit for Vietnamese people's youthful souls.
Online booking platforms like Agoda, Booking.com, and Tripadvisor frequently feature comments that convey opinions on the design style of SOJO Hotels, which prominently highlights indigenous culture. Mr. Nguyen Ba Luan, General Director of SOJO Hotels, said, Our objective is to offer spaces where guests may indulge in a contemporary way of life while also immersing themselves in the cultural attributes specific to each place in which SOJO is situated.
Each hotel has its own identity
Introduced in 2019, SOJO has expanded to encompass 13 facilities throughout 13 provinces and cities. Significantly, SOJO provides distinctive cultural encounters at every location, facilitating a connection between clients and the local community.
Despite being part of a hotel chain that follows a standardized operating model, each SOJO Hotels establishment showcases unique architecture that embodies the cultural traits of its own location. SOJO Hotels skillfully incorporates a profound understanding of local culture into its space design, resulting in distinctive and exceptional experiences for guests. Every room at SOJO Hotels offers a unique opportunity for guests to immerse themselves in the local culture, fostering a feeling of intimacy and familiarity with the surroundings. Accompanying guests on that adventure are GURUs (a name used to describe multitasking staff at SOJO), who are compared to genuine and kind local friends.
SOJO Hotels showcases a Neo-Industrial architectural style, which is an enhanced and contemporary version of industrial architecture tailored to meet current requirements and aesthetics. Every aspect of SOJO's design, meticulously chosen and organized to emphasize the distinct culture of each specific location, incorporates several smart technological features.
SOJO Hotel Ga Hanoi
Bronze drum pattern at SOJO Hotel Viet Tri
The cultural influence of each region is evident in the paintings, ornamental motifs, and interior decorating of every SOJO hotel. However, these elements seamlessly integrate with the contemporary architectural style, showcasing a harmonious balance of tradition and modernity. SOJO Hotel Viet Tri is adorned with Dong Son bronze drum motifs, symbolizing the era of the Hung Kings' construction of the Van Lang country. SOJO Hotel Hoa Binh features a depiction of the Hoa Binh hydroelectric dam, while SOJO Hotel Ga Hanoi showcases a fusion of train imagery and Hanoi's street culture... The adept fusion of history and contemporary design engenders an environment that is yet unfamiliar and recognizable, evoking a sense of solace and convenience for guests.
Regional cultural beauty through unique culinary menu
SOJO Hotels distinguishes itself by its contemporary and practical architecture, while also providing a wide range of captivating culinary experiences, allowing guests to savor a variety of authentic local cuisine alongside foreign delicacies.
The hotel frequently showcases the distinctive culinary offerings from several regions of Vietnam. The delicacies are crafted by skilled chefs, providing customers with memorable gastronomic experiences.
At SOJO Hotel Nam Dinh, you get the opportunity to savor the renowned Nam Dinh beef noodle soup, known as pho bo Nam Dinh, which is recognized as a National intangible cultural treasure.
Each locale of SOJO Hotels offers unique menus tailored to the specific region, featuring specialty dishes. What draws people to SOJO is a sense of familiarity and charm. When visiting SOJO Hotel Lang Son, guests should not overlook the opportunity to try the pho vit (duck noodle soup). At SOJO Hotel Ha Long, the Bai Tho Mount cocktail and squid flesh balls are highly recommended. SOJO Hotel Thai Binh is known for its excellent fish rice noodles, while SOJO Hotel Nam Dinh offers delicious pho bo (beef noodle soup), among other options.
The market and experts have bestowed several outstanding accolades upon SOJO Hotels in recognition of their exceptional and distinctive experiences. SOJO Hotel received the prestigious Asia's Most Stylish Hotel Brand award at the World Travel Awards for three consecutive years: 2021, 2022, and 2023. TNH Hotels & Resorts, the company that operates SOJO Hotels, has just received the Pioneer on the Heritage Journey accreditation from the UNESCO Cultural Values Council. This honor recognizes TNH Hotels & Resorts for its exceptional efforts in preserving, maintaining, developing, and promoting architectural and cultural heritage.
The SOJO Hotels system aims to provide vibrant and distinctive experiences. Each hotel is meticulously designed as a masterpiece, allowing guests to immerse themselves in the cultural splendor of different regions in Vietnam.
Learn more about SOJO Hotels at: https://sojohotels.com