The dragon mascot serves as an inspiring symbol for innovative brands to introduce new product lines, develop visual aesthetics, or integrate with entertainment initiatives in order to allure customers.
The dragon holds great significance in Eastern culture, serving as a mythical emblem that represents strength, plenty, and success. Dragons hold significant cultural significance in Vietnamese culture.
Legend has it that the Vietnamese people trace their aristocratic lineage back to "the descendants of the Dragon and immortal sages." The dragon holds significant cultural and religious importance in Vietnamese society. It serves as both a symbol of the Vietnamese people's origins and a deity associated with water supplies. The dragon is believed to possess the power to enhance vitality and promote successful crop growth. The dragon motif is firmly embedded in the collective consciousness, lending its name to several locations such as Thang Long (Flying Dragon), Ha Long (Bay of Descending Dragons), Cuu Long (Nine Dragons), and so on.
Drawing inspiration from the zodiac animal that represents the year of the Dragon, a number of brands have developed representations of dragons in a range of forms.
By way of illustration, Minh Long Ceramics has introduced a Dragon Statue collection, which pays tribute to the cultural heritage of Vietnam via the imaginative interpretations of young people.
For the purpose of putting fresh faces on Tet season items and drawing the attention of customers, consumer brands such as Coca-Cola, KitKat, Maison Marou, and others employ dragon images or dragon themes on their product packaging during Tet. An updated version of "Dragon Fruit," which symbolizes the mascot of the Year of the Dragon, is presented by Lifebouy, among other things.
During the Tet holiday season, SOJO Hotels incorporates an illustration of a fortunate mascot into its visual design. Additionally, the hotel chain blends this image with other entertainment events in order to impress guests.
The chibi-style dragon symbol is the highlight in the JO247 Lounge space.
The magnificent stylized oriental dragons that are adorned from the outside of the hotel to the reception lobby and on exquisite red envelopes are a source of joy for guests who visit SOJO Hotels during the Tet holiday.
Lucky money envelopes featuring lovely dragons, good fortune, and humorous well-wishes.
A representative from SOJO Hotels has stated that the company plans to use the dragon as a symbol to wish guests "Dragon Up" in the new year, following a year that was fraught with adversity.
In particular, the JO247 Lounge at each hotel is adorned with Tet and spring themes in a distinctive way, and it features a number of intriguing check-in spots. The hotel's lively and sumptuous space is also packed with a joyful mood, which includes peaches, apricots, kumquats, and various flowers, among other things.
Tet check-in corner at SOJO Hotel Lao Cai.
Tet check-in corner at SOJO Hotel Dak Lak.
Relaxing experiences with one-of-a-kind activities, such as folding lucky dragon origami, checking in to get presents, and other similar activities, are also available in addition to the bar and boardgames area.
Guests staying at SOJO Hotel Ga Hanoi participate in a lucky origami game.
The lucky draw brings surprises to visitors to SOJO Hotels during the Tet season.
Additionally, the SOJO Hotels network provides a range of Tet feasts to revitalize spring guests. They have also expanded their drink line to include fruit teas, beauty teas, and new cocktails. To help you avoid the fatty Tet cuisine, they have Hibicus Tangerine Tea, New JO Cocktail, Green Bean Matcha, and more.
Indulge in the springtime offerings at SOJO Hotels with a Tet menu that includes cakes and tea.
In celebration of the Lunar New Year 2024, SOJO Hotels is offering a discount of up to 35% on accommodation prices, in addition to providing guests with complimentary self-laundry services. There are 12 hotels in the network that are eligible for this deal.
Marketers have been able to breathe new life into the Tet season by becoming creative with the dragon image, say experts. This has given guests novel emotions and sensations. Brands also help disseminate national culture and the values passed down from one generation to the next by telling a fresh tale about the mascot of the year using design language, including entertainment, or many other creative concepts.