TNH Hotels & Resorts Management and Investment Joint Stock Company was honored to receive the certificate of "Pioneer on the Heritage Journey" for its outstanding contributions in preserving, maintaining, developing and promoting architectural and cultural heritage.
On August 5, in Ha Long (Quang Ninh), within the framework of the 43rd Conference of the Executive Board of the World Federation of UNESCO Associations and the International Conference titled "The Role and Contribution of the UNESCO Movement to the Cultural Industry," the Cultural Values Council of the Federation of UNESCO Associations awarded certificates of merit and recognition to individuals and organizations that have made many contributions to UNESCO's movements and promoted cultural heritage values in their fields of activity.
Representative of TNH Hotels & Resorts received certificate from the Federation of UNESCO Associations
TNH Hotels & Resorts Management and Investment Joint Stock Company was awarded the designation of "Pioneer on the Heritage Journey." This certificate is being awarded for the first time to recognize organizations and individuals who have made exceptional achievements and contributions in preserving, maintaining, developing, and promoting architectural, cultural, and natural heritage. It also acknowledges their efforts to promote the creative economy while responsibly creating livelihoods and preserving cultural heritage.
TNH Hotels & Resorts Management and Investment Joint Stock Company is a proactive organization that strives to incorporate the distinct charm of each location into the design of every SOJO Hotel. TNH is in charge of both the hotel network's investment and management. The TNH project has successfully transformed these cultural heritages into valuable resources that contribute to human progress and well-being.
SOJO Hotel Viet Tri
The Neo-Industrial architectural style of the SOJO Hotels chain is appealing to customers. SOJO's design precisely selects and arranges every component, emphasizing the distinctive cultural characteristics of each area. Paintings, ornamental themes, and interior décor in each region exhibit distinct cultural characteristics while also incorporating elements of modern design.
For instance, Dong Son bronze drum motifs, associated with the era when the Hung Kings established Van Lang country, adorn the SOJO Hotel Viet Tri. Stylized images inspired by heritage bays design the lobby area, elevator, balcony, and JO247 lounge space of the SOJO Hotel Ha Long. Similarly, the SOJO Hotel Lang Son incorporates motifs inspired by mountains and forests, as well as the distinctive customs of ethnic minorities. The adept fusion of history and contemporary design engenders an environment that is yet unfamiliar and recognizable, evoking a sense of solace and convenience for guests.
SOJO Hotel Lang Son
The Cultural Values Council of the Federation of UNESCO Associations bestows the certificates through an impartial and thorough evaluation process, utilizing an objective and complete set of criteria. The titles under consideration for the award serve as tangible proof of the contributions made towards human, economic, environmental, and social advancement. They acknowledge the efforts of organizations, corporations, and people in promoting human growth, as well as in maintaining and nurturing traditional cultural identities.
During the 43rd Conference of the Executive Board of the World Federation of UNESCO Associations, participating countries released the Ha Long Declaration titled "Creative Economy: Connecting Culture for Peace and Sustainable Development." The Declaration pledges to advance economic models that prioritize fairness and long-term viability, enhance the well-being of all community members, endorse environmentally and socially responsible economic policies, safeguard future generations from harmful development, preserve and promote cultural heritage as a valuable resource for development and human happiness, and foster respect and appreciation for cultural diversity as a foundation for peace and prosperity.